What’s More Effective for eCommerce – Email or SMS Marketing?

Jake Jeffries

Many years ago there were many retail and tech experts writing articles on how the brick-and-mortar shops are going to be hit and effected by the introduction of the internet and ecommerce – oh how they were right.

Recently we have seen many retail and tech experts writing about the shift from desktop to mobile (including us here) and how it will affect ecommerce and retail marketing – oh how they are being proved right.

Mobile-first means that you start the design and thought process for mobile first.

In business mobile-first is not exactly a new terminology. Google has been calling themselves a mobile-first company for several years now; however, it is not just businesses that are mobile-first now, the majority of people are too.

This is because our device preference to carry out many activities such as checking email, shopping, banking and looking at social media, has changed from the desktop to the smartphone.

The old ecommerce marketing plan would have looked something like this…

• Get a website
  
• Put web address on everything we produce and anywhere we can
  
• Create loads of Google ad campaigns
  
• Send loads of email campaigns every other day

So has the mobile-first revolution changed this ecommerce marketing plan? Have we seen the end of the ecommerce marketing email?

Well the first 3 stages are still pretty much in full swing however the email campaign stage is under threat, as the recent email stat figures from Experian Marketing Services do not make good reading for the marketing channel.

If you are a retailer then this is probably no surprise to you, as I am sure you have probably seen your engagement and response rates through email fall over the last few years.

Many brands and businesses in the ecommerce and retail world have turned their attention, like their consumers, to the mobile. SMS marketing has proved a big hit not only for retailers and ecommerce sites but their customers too – producing some amazing responses for retailers.

Mobile marketing shouldn’t scare you, it should excite you – and if you are new to the mobile marketing world, here are 5 tips on writing a successful marketing message.

However remember this 3 things and your mobile marketing adventure should be a fruitful one…

Make it personal. Make it relevant. Make it on time.

Original Post: Text Marketer

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