Tag Archives: Than

Why You’re LinkedIn Profile Matters Way More Than You Realize

John Nemo — March 9, 2018 Follow @JohnNemoPR — March 9, 2018 Whether you like it or not, your LinkedIn profile has become a regular part of potential clients (or employers) looking you up on online. Here’s how to make sure it shines. You may have set your LinkedIn profile up years ago and then … Continue reading Why You’re LinkedIn Profile Matters Way More Than You Realize →

Here’s a Better Benchmark of Success Than Business Income

Business Process

Taylor Gordon — March 5, 2018 — March 5, 2018 stevepb / Pixabay For awhile in my business, I looked at income as the only marker of success. I was completely income-focused because it seemed like everywhere I turned other business owners were using income as the top metric to measure how well they’re doing. … Continue reading Here’s a Better Benchmark of Success Than Business Income →

Do Your Business Differentiators Really Make You Different Than Your Competitors?

Competition Strategies

Ian Dainty — February 21, 2018 Follow @iandainty — February 21, 2018 Research tells us that in order to become a leader in your field, you need to demonstrate your business differentiators, to show how your company is different than your competitors. And this is sound advice. But, when you look at the websites of … Continue reading Do Your Business Differentiators Really Make You Different Than Your Competitors? →

3 Reasons Why Facebook Video Ads Are Better Than TV

Facebook Video

Brett Loney — February 18, 2018 — February 18, 2018 FirmBee / Pixabay It takes a significant investment of time and capital to plan, produce, and distribute TV commercials. On Facebook, the only real barrier to entry is testing video ads and acting on the lessons learned. Additionally, the feedback loop and audience insights available … Continue reading 3 Reasons Why Facebook Video Ads Are Better Than TV →

Does trust matter more than growth? Salesforce’s Benioff thinks so.

Growth Strategy

In this age of diminishing trust, contributor Joe Hyland argues it’s time for marketing leaders to shift their emphasis. Joe Hyland on February 9, 2018 I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a … Continue reading Does trust matter more than growth? Salesforce’s Benioff thinks so. →

3 ways humans can do PPC better than machines alone

Artificial Intelligence

AI may be leading the wave of new AdWords capabilities but humans can still add a ton of value to campaigns. Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of … Continue reading 3 ways humans can do PPC better than machines alone →

How to Grow Your Email List (It’s Easier Than You Might Think)

Email Segmentation

Goutham Bhadri — January 30, 2018 Follow @mktgsamurai — January 30, 2018 Asking for an email address can feel like pulling teeth. People hold onto their email addresses like gold. They fear handing it over to companies because they don’t want to be bombarded with sales offers or promotional emails that aren’t interesting. Instead, they … Continue reading How to Grow Your Email List (It’s Easier Than You Might Think) →

Why You Need Better Than BATNA: Formulating a Defensible “Walk Away” Rationale in Negotiations

Negotiation Skills

Mladen Kresic — January 23, 2018 Follow @KRNegotiators — January 23, 2018 Either through becoming emotionally invested, getting pressure from leadership or being unable to analyze key factors that should indicate retreat, business negotiators often find themselves spending long amounts of time on deals of diminishing — or even illusory — value. One of … Continue reading Why You Need Better Than BATNA: Formulating a Defensible “Walk Away” Rationale in Negotiations →

User Adoption: Easier Said Than Done

User Engagement

Dana McInnis — January 17, 2018 — January 17, 2018 Your company has invested thousands of dollars in deploying new software. It’s taken months, if not years to plan and install. It’s been hyped up at all of the company meetings. It’s part of the corporate strategy. Finally, it gets deployed and everyone is trained. … Continue reading User Adoption: Easier Said Than Done →

Are Skills More Important Than Experience?

Skills Management

Dave Brock — January 2, 2018 Follow @davidabrock — January 2, 2018 I was reading an article from yet another guru—my apologies, I’m really getting tired of guru’s—with the premise, Skills are more important than experience. To add credibility to his statement, he quoted Sheryl Sandberg of Facebook, but really took one statement out of … Continue reading Are Skills More Important Than Experience? →