Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey. Constantine von Hoffman on October 3, 2024 The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Fifty-two percent … Continue reading AI-powered martech news and releases: October 3
A technology that regularly makes stuff up shouldn’t be allowed to give stock-picking advice. Care to guess what Israeli regulators just approved? Constantine von Hoffman on September 26, 2024 Picking stocks is high on most people’s list of things you shouldn’t use AI for, right behind making health care decisions. Despite this, an Israeli … Continue reading AI-powered martech news and releases: September 26
At Salesforce’s Dreamforce and HubSpot’s Inbound the talk is all about agents and their ability to deliver on AI’s promise. Constantine von Hoffman on September 19, 2024 This is the second year that Salesforce’s Dreamforce and HubSpot’s Inbound conferences happened in the same week. That is, unless you ask Google’s Gemini, which told me … Continue reading AI-powered martech news and releases: September 19
In the second quarter of this year, Meta, Alphabet, Microsoft and Amazon spend a combined $54.9 billion on AI. Constantine von Hoffman on September 12, 2024 Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai study. Market … Continue reading AI-powered martech news and releases: September 12
Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve. Lisa Peyton on September 6, 2024 We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative … Continue reading The AI-powered marketer’s roadmap to the future of content
Microsoft’s AI products aren’t doing well: The new Copilot PCs can’t run games and Office with Copilot costs twice the regular version, so no one’s buying it. Constantine von Hoffman on September 5, 2024 It’s been a bad week for Microsoft’s AI products. On Tuesday, the Wall Street Journal reported that many games don’t … Continue reading AI-powered martech news and releases: September 5
UK government promises teachers an AI chatbot helper that will “generate accurate, high-quality content.” Good luck. Constantine von Hoffman on August 29, 2024 The U.K.’s government is giving teachers AI chatbots to help them “mark and plan lessons.” The AI will be trained on government documents including curriculum guidance, lesson plans and anonymized … Continue reading AI-powered martech news and releases: August 29
A new startup is using AI to help computers generate smells in order to improve healthcare and make safer, aromas for consumer goods. Constantine von Hoffman on August 22, 2024 Can your AI smell better? That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we … Continue reading AI-powered martech news and releases: August 22
Tech companies are spending a lot on ads touting AI, despite more research showing it turns off consumers. Constantine von Hoffman on August 15, 2024 Tech companies are spending a lot of money on ads about AI, despite tons of research showing consumers’ dislike for it. As observed here last week, products mentioning AI … Continue reading AI-powered martech news and releases: August 15
The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer’s interaction with the brand. Optimove on August 8, 2024 The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal … Continue reading Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove
