Category Archives: Marketing Technology AI-Powered

AI-powered martech news and releases: January 30

OpenAI accuses DeepSeek of training on ChatGPT’s data. Oh, the irony. Constantine von Hoffman on January 30, 2025 OpenAI’s counter-attack on China’s DeepSeek is … just … sad. Faced with a competitor whose product costs 95% less, the company yelled, “No fair! You copied us!” The ChatGPT parent said DeepSeek used a process called … Continue reading AI-powered martech news and releases: January 30 →

AI-powered martech news and releases: January 23

Marketing Technology AI-Powered

Elon Musk says OpenAI doesn’t have the funds for AI infrastructure project Stargate. The Tesla CEO has a strong case for his argument. Constantine von Hoffman on January 23, 2025 Elon Musk may be right about the funding for Stargate. If you haven’t heard of Stargate (likely because you pay attention to things that … Continue reading AI-powered martech news and releases: January 23 →

AI-powered martech news and releases: January 16

Marketing Technology AI-Powered

GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, “People use it much more than we expected.” Constantine von Hoffman on January 16, 2025 Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem … Continue reading AI-powered martech news and releases: January 16 →

AI-powered martech news and releases: January 9

Marketing Technology AI-Powered

It doesn’t take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM’s data is fake. Constantine von Hoffman on January 9, 2025 It’s frighteningly easy to poison a large language model (LLM). What’s even more unnerving is you don’t need access to do it. … Continue reading AI-powered martech news and releases: January 9 →

AI-powered martech news and releases: December 19

Marketing Technology AI-Powered

Artificial intelligence can now lie intentionally. Researchers call this “faking alignment” perhaps because calling it lying is too close to the truth. Constantine von Hoffman on December 19, 2024 Using language to deceive, aka lying, was a uniquely human activity. I say “was” because artificial intelligence is now doing it, too. Research from Anthropic … Continue reading AI-powered martech news and releases: December 19 →

AI-powered martech news and releases: December 5

Marketing Technology AI-Powered

Nearly half of advertisers mostly trust AI to make campaign decisions without human help, a new report says. Constantine von Hoffman on December 5, 2024 Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report … Continue reading AI-powered martech news and releases: December 5 →

AI-powered martech releases and news: November 21

Marketing Technology AI-Powered

In China, an AI-powered robot autonomously convinced 12 other robots to walk off the job over work conditions. Constantine von Hoffman on November 21, 2024 Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit … Continue reading AI-powered martech releases and news: November 21 →

AI-powered martech news and releases: November 7

Marketing Technology AI-Powered

AI is beginning to add its power to the challenging marketing attribution space. Constantine von Hoffman on November 7, 2024 Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from … Continue reading AI-powered martech news and releases: November 7 →

AI-powered martech news and releases: October 31

Marketing Technology AI-Powered

Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies with AI? Not much. Constantine von Hoffman on October 31, 2024 Do consumers trust AI? Maybe? 60% of consumers believe AI is trustworthy, according to a new survey by CouponCabin. … Continue reading AI-powered martech news and releases: October 31 →

AI-powered martech news and releases: October 24

Marketing Technology AI-Powered

77% of U.S. workers say they don’t know how to use their new AI tools, according to a new report. Constantine von Hoffman on October 24, 2024 More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found … Continue reading AI-powered martech news and releases: October 24 →