Alex BirkettAugust 23, 2015 There’s a philosophical statistics debate in the optimization in the world: Bayesian vs Frequentist. This is not a new debate; Thomas Bayes wrote “An Essay towards solving a Problem in the Doctrine of Chances” in 1763, and it’s been an academic argument ever since. Recently, the issue has become relevant in … Continue reading Bayesian vs Frequentist A/B Testing – What’s the Difference?
Tim AshAugust 23, 2015 Let’s say your company needs to improve the product navigation experience. Your boss mentions that you’re going to develop new key ways to allow users to navigate – and you’re driving the project. To a lot of marketers, that process looks like this: Technically speaking, that has all the components of … Continue reading Website Testing Checklist: Usability Tests, User Acceptance Tests, and Split Tests Explained
Chris LucasJuly 31, 2015 One of the straightest paths to optimization is A/B testing. But it’s a big job: From call to action text to button shape, there are virtually limitless elements that can be tested, and improved. Analyzing and optimizing the entire funnel requires a great strategic plan – and a toolbox full of … Continue reading Top Tools for A/B Testing
Katie JollJuly 25, 2015 You know that saying; “what gets measured gets managed”? Split testing is a way of measuring what is working better, worse or indifferently when compared to the alternative so that you can choose to run emails, banners, landing pages and other website properties that are running for optimum results. Before you … Continue reading 3 Beginner Steps For Split Testing Your Funnel
Sean OliverJuly 23, 2015 A/B testing has long been a critical driver of growth on the web, but its role in mobile app development is still beginning to take shape. It has been less than a decade since Apple first introduced us to the iPhone and induced the massive proliferation of mobile apps and the … Continue reading 3 Tips on Mastering Mobile A/B Testing
Ben SmithJuly 17, 2015 Kinda Fairly Extremely recently, we’ve talked some about A/B testing and the wonders it’ll do for your email marketing program. And while you can do A/B testing for a boatload of creative and design concepts with your emails, let’s focus more on perhaps the most important part of the email: the … Continue reading Subject Line Testing: 5 Things To Keep In Mind
Sometimes a simple testing plan is the smartest way to grow and retain your email subscribers. Columnist Eric Dezendorf offers tips on subject line testing, date/time testing, and more. Eric Dezendorf on July 6, 2015 If you’re like many email marketers out there, you send your regularly scheduled batch and blast email to your entire … Continue reading Getting Started With Email Testing
by Nick Supapol June 25th, 2015 I’m still amazed whenever I bring up retargeting to new clients and they have no clue what I’m talking about. That’s until I follow up with, “you know, the ads that stalk you everywhere you go.” Without fail, they know exactly what I’m talking about. If marketers and business … Continue reading Remarketing Frequency Capping & Membership Duration Testing
Robert Brady May 25th, 2015 Making decisions is difficult. The more people involved in that decisions and you have more and more opinions that potentially cloud the decision. Add in that the highest-paid persons opinion (HIPPO for short) carries significantly more weight and you could end up making a poor decision. But what if data … Continue reading Quick, Affordable A/B Testing With PPC
Peep LajaMay 19, 2015 You have a hypothesis, and run a test. Result – no difference (or even drop in results). What should you do now? Test a different hypothesis? Not so fast. A fairly common scenario Let’s imagine that you conducted a qualitative survey, and a large number of respondents voiced concerns about your … Continue reading Iterative A/B Testing – A Must If You Lack a Crystal Ball
