Tag Archives: Testing

Minimize Potential Website Launch Risks by Testing New Features and Pages First

Lisa FrankSeptember 29, 2015 Imagine this scenario: You help run the website for a successful e-commerce company. You listened to your customers and redesigned a key feature on your site. Based on their feedback, you thought that streamlining the search process would lead to increased conversions. But you were wrong and conversions were flat. What … Continue reading Minimize Potential Website Launch Risks by Testing New Features and Pages First →

Testing The Skyscraper Technique

Website Audit

David VallanceSeptember 24, 2015 In the digital marketing world there’s an annoyingly persistent myth which undermines the work of marketers all across the world. That myth is that great content is enough. This all stems from that often repeated marketing mantra that content is king. The idea that if you write good content, readers will … Continue reading Testing The Skyscraper Technique →

Startup Marketing Essentials: #9 Establishing a Testing Culture

Marketing Tools

Tim MatthewsSeptember 23, 2015 A/B testing is en vogue. Everyone’s doing it, or at least taking about it. Putting it into practice requires more than talk and tools, though. You need to create a testing culture to really make it work. For those who are unfamiliar with A/B testing, welcome to the party. The idea … Continue reading Startup Marketing Essentials: #9 Establishing a Testing Culture →

4 Simple Ways to Embrace the Science of Email Testing

Email Marketing

Paula ChiocchiSeptember 9, 2015 The raunchy comedy film “Revenge of the Nerds” turned 31 this summer. The movie, which foretold of the day when “nerds” would take over the planet, turned out to be on to something. Soon after its release, Bill Gates, Steve Jobs, Mark Zuckerberg and many other computer geeks made their mark … Continue reading 4 Simple Ways to Embrace the Science of Email Testing →

Facebook Is Testing Tweaks In The Design For Brand Pages

Facebook

The Call to Action button for Pages has been made more prominent in the most significant of changes that have been rolled out to some users. Martin Beck on September 8, 2015 Less a redesign and more a rearrangement, Facebook is adjusting the look of brand Pages. The changes are subtle, so you might have … Continue reading Facebook Is Testing Tweaks In The Design For Brand Pages →

Why We Love A/B Testing Landing Pages (And You Will Too!)

Website Guidelines

Brenda StoltzSeptember 8, 2015 No one is a mindreader. As much as you might wish you had that superpower, it’s impossible to flawlessly know what other people are thinking. Customer research and audience profiles are a good start to learning about an audience, but these tools can only provide limited insight. To get to know … Continue reading Why We Love A/B Testing Landing Pages (And You Will Too!) →

5 Issues 97% of Testing Teams Want to Fix

Website Development Guidelines

Shana RusonisSeptember 7, 2015 “Optimization is a journey, not a destination.” We’ll often point to this statement as a guiding light for our own testing, and as a recommendation to our thousands of customers—testing and optimization are iterative, learning-driven processes that are ongoing. Experimentation means that nothing about your digital experience should remain fixed for … Continue reading 5 Issues 97% of Testing Teams Want to Fix →

Four Tips for Getting an A/B Testing Program off the Ground

Website Development Guidelines

Brendan JacksonSeptember 6, 2015 When running any kind of digital advertising campaign, it’s easy to look at the end results and declare which channel worked better than others, shift budgets, and move on. Take the following example: your target cost per lead (CPL) is $ 25, your paid search campaign CPL is $ 19, your … Continue reading Four Tips for Getting an A/B Testing Program off the Ground →

Five A/B Testing Tools That Will Make Your Life Easier

Marketing Tools

Brittany HurlburtAugust 27, 2015 Your brand is represented and recognized through your online assets and your online marketing strategies. Whether it’s your website, social media profiles, or emails, it’s important to deliver a great digital experience to your customers and visitors. A/B testing can make a huge difference on how well your online assets perform. … Continue reading Five A/B Testing Tools That Will Make Your Life Easier →

Is Your Business Making These A/B Ad Testing Mistakes?

Website Guidelines

Scott FenstermakerAugust 25, 2015 Let me share the lessons I learned the hard way about ad testing. I’m going to focus primarily on social (display) ads, which I’ve generally found trickier to optimize than search ads. I have an Adwords background, and search ads have a couple of intrinsic pluses: By definition, people are … Continue reading Is Your Business Making These A/B Ad Testing Mistakes? →