Andrew AndersonMay 13, 2015 This is the methodology that I have developed over 12 years in the industry and working with over 300 organizations. It is also the methodology that has been used to have a near perfect test streak (6 test failures in 5.5 years), even if most others do not believe that stat. … Continue reading The Discipline Based Testing Methodology
Jomer GregorioMay 12, 2015 A click, a form completion, a subscription to a newsletter, a sale – these and more are the goals business owners and marketers want to achieve in their digital marketing campaigns. Of course, most if not all digital marketers would most certainly want to improve and get better results – and … Continue reading The Power of A/B Split Testing in Digital Marketing (Infographic)
Zac JohnsonApril 25, 2015 Landing pages are the most effective way to promote online ad campaigns and turn high quality traffic into leads. The way landing pages work is simple… before sending traffic to a registration page, you would send them to a landing page to warm them up to the offer while also showing them … Continue reading The Importance of A/B Split Testing on Landing Pages [Infographic]
Kim Ann KingApril 1, 2015 Multivariate testing enables you to test many changes on your website simultaneously. Evaluating the impact of combinations of factors and variations often reveals significant interaction effects that can have a dramatic impact on your website’s conversion goals. SiteSpect has developed the following 10 best practices to help you get the … Continue reading Ten Best Practices in Multivariate Testing
Business.comMarch 31, 2015 Internet marketers love their letters. SEO, PPC, CTA, and so on and so forth. Here’s one that you probably won’t see tossed around quite as much: A/B testing. It’s the blunt-instrument method of refining a web page or marketing campaign; take two variations on a theme, set them loose, and see which … Continue reading Don’t Guess What’s Best: Why You Should Be A/B Testing
Zac JohnsonMarch 23, 2015 Split testing your ad copy, marketing campaigns and of course your landing pages can have a huge impact on the longterm success of your campaigns and online business. With millions of articles out there on pretty much anything, you can waste a lot of time and even get false information if … Continue reading 4 Expert Resources to Improve Landing Page Split Testing
Business.comMarch 23, 2015 Outsourcing was one of the most powerful technology trends of the 90s and 2000s. Its promise was clear: work with knowledgeable people at a lower cost than having the work done in the United States. Many larger companies got the message at the same time and outsourced en masse. As of 2003, … Continue reading Quality Control: Best Practices for Agile and Outsourced QA Testing
Victoria LopianoMarch 23, 2015 When’s the best time to send an email newsletter? If we had a dollar for every time we’ve been asked that question, well… let’s just say we’d have a lot of dollars.We know (and hopefully you do, too!) that the answer to this question can only be determined through testing: testing … Continue reading Who Knew? Insights From Testing Our Newsletter Send Time
Chris LucasMarch 13, 2015 Marketing is at its best when campaigns, tactics and strategies are built on research. Of course, in our industry, the word “research” covers a lot of ground. It could mean searching for gold standard campaigns and modeling your plan on a best-in-class brand’s success story. It could mean shaping your approach … Continue reading 4 Landing Page Elements Primed for A/B Testing
Andy CallowayMarch 4, 2015 Making your website load quickly is a good idea. People hate waiting around for pages to load and as our attention spans gets ever shorter, having information delivered right now gets even more important. Of course we’ve known for a long time that fast pages are a good idea but until … Continue reading Google’s Testing a Way of Telling People Your Website Is Slow
