Tag Archives: Tech

Solving the Struggle of Employee Engagement: Building Continuous Employee Engagement Through Benefits Tech

Employee Engagement

Chris Bruce — July 10, 2018 — July 10, 2018 Employee engagement remains the number one strategic objective for 80% of HR and reward professionals. Studies confirm that engaged employees are more productive, provide better customer service, and are more likely to stay with their employer. However, increasing employee engagement remains a struggle for the … Continue reading Solving the Struggle of Employee Engagement: Building Continuous Employee Engagement Through Benefits Tech →

Tech Companies Won’t Fight California Privacy Proposal

Regulations

Tech Companies Won’t Fight California Privacy Proposal by Wendy Davis  @wendyndavis, June 27, 2018 The Silicon Valley lobbying group Internet Association said Wednesday that it won’t lobby against a privacy bill that is moving quickly through California’s legislature. The “California Consumer Privacy Act of 2018” (AB 375) would allow consumers to learn what “personal information” … Continue reading Tech Companies Won’t Fight California Privacy Proposal →

Martech + Ad tech, Part 1: The tools to transform insight into action

Call To Action

Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. Jose Cebrian on June 18, 2018    Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and parsing of data is … Continue reading Martech + Ad tech, Part 1: The tools to transform insight into action →

Bank Of America, Capital One Customers Warm Up To AI Marketing Tech

Artificial Intelligence

Bank Of America, Capital One Customers Warm Up To AI Marketing Tech by Laurie Sullivan  @lauriesullivan, June 11, 2018 Bank of America began rolling out its virtual voice assistant Erica, in March, and by June the financial institution says all customers will have an option to communicate with the technology online. The chatbot can search … Continue reading Bank Of America, Capital One Customers Warm Up To AI Marketing Tech →

Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking

Metrics

Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking by Laurie Sullivan , Staff Writer @lauriesullivan, May 29, 2018 The retail category led the Kantar Millward Brown 2018 BrandZ Global Top 100 ranking in percentage value growth, but companies in the technology space added $348 billion in value. The retail Top 20 rose by $149 billion. … Continue reading Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking →

Report: Millennials least influenced by retail advertising, most active tech adopters

Reports

The bar is getting higher for retailers, and most of them won’t clear it. Greg Sterling on April 26, 2018   It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report … Continue reading Report: Millennials least influenced by retail advertising, most active tech adopters →

Random Posts on