Hilary Thompson — May 16, 2018 — May 16, 2018 For any small business owner, figuring out areas to invest in can be a constant debate. When a company’s time and resources are limited, it’s easy to focus on tasks that immediately need to be solved and move longer-term problems down the schedule. But when … Continue reading 3 Types of Affordable Tech for Small Businesses
by Frank Sinton , May 8, 2018 Digital advertising is clearly under fire. From consumer-privacy concerns to lingering brand-safety issues and the continued battle against fraud, there is ample worry for the ad industry. One potential solution being discussed regards blockchain technology and its abilities to secure consumer data and ad transparency. While blockchain can’t … Continue reading Is Blockchain Up To Speed For Ad Tech?
The bar is getting higher for retailers, and most of them won’t clear it. Greg Sterling on April 26, 2018 It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report … Continue reading Report: Millennials least influenced by retail advertising, most active tech adopters
Julee Everett — April 11, 2018 — April 11, 2018 As a Product Owner, there is nothing more frustrating than having to use valuable development time to deal with technical debt. Like death and taxes, it’s just never a good time when those lurking defects decide to unravel. We all know it is imperative to … Continue reading Making Tech Debt Visible
Angela Shah “Personalized shopping” has long been the guiding light for retailers. But in the age of Amazon (NASDAQ: AMZN), traditional stores have been searching for the best way to digitize what was once a person-to-person process. “Internet shopping is now across mobile and Web, and now, the [question] is, ‘How do … Continue reading Getting Personal: Retailers Use New Tech to Court Individual Shoppers
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. Robin Kurzer on March 30, 2018 Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a … Continue reading IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
Peter Daisyme — March 20, 2018 — March 20, 2018 Logistics may seem old-fashioned in a tech landscape full of digital services and sharing-economy platforms. For example, there is no unified fleet of Uber drivers. Instead, logistics are handled by individual users of the app with their personal resources. With the rise of the platform … Continue reading Why Logistics Cannot Be Overlooked in a Thriving Tech Landscape
Mike Mallazzo — January 14, 2018 — January 14, 2018 Fifteen years ago, the existential threat to many major retailers was a small online bookshop. Ten years ago, the medium that drives 60% of online retail traffic didn’t exist. Five years ago, personalisation was a nascent technology experiment being conducted by a few enterprise retailers. … Continue reading 5 Bold Predictions for E-Commerce Tech in 2018
Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships. Josh Aberant on December 26, 2017 I recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding stakeholders’ sometimes divergent “hot buttons.” That went hand-in-hand with … Continue reading Getting to know your B2B tech buyer
Entry deadline extended to September 28! Marketing Land on September 14, 2017 We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program … Continue reading What’s better than a marketing tech stack? Your marketing org stack
