Category Archives: Blockchain

What’s Blockchain?

What’s Blockchain? by Jack Loechner , Staff Writer @mp_research, June 29, 2018 According to a recent release from McKinsey and Company, produced by Brant Carson, a partner in McKinsey’s Sydney office, where Giulio Romanelli is an associate partner, Askhat Zhumaev, a consultant, and Patricia Walsh a consultant in the Melbourne office, speculation on the value of blockchain is … Continue reading What’s Blockchain?

Lightstreams seeks to solve a blockchain vulnerability: It’s too public

The startup is out with a network offering decentralized storage controlled by blockchain-based smart contracts that grant or block granular access. Barry Levine on May 21, 2018  One of blockchain’s main selling points is that all of its transactions are public. Even in private blockchains, transactions can be public to all of the participants in … Continue reading Lightstreams seeks to solve a blockchain vulnerability: It’s too public

TD Ameritrade, Havas Place First Ad In Blockchain

TD Ameritrade, Havas Place First Ad In Blockchain by Laurie Sullivan  @lauriesullivan, April 20, 2018 TD Ameritrade became the first company to embed an advertisement in the blockchain with assistance from its agency of record, Havas New York. The campaign, titled Greetings from the Blockchain, aims to “celebrate” the growing community of blockchain innovators and investors, … Continue reading TD Ameritrade, Havas Place First Ad In Blockchain

An expert on loyalty programs has a warning for blockchain startups

If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the interests of brands. Barry Levine on April 16, 2018   A variety of blockchain startups, such as the Lichtenstein-based DigitalBits Project, are looking to employ the protocol’s tokens to reinvent loyalty programs. Many of … Continue reading An expert on loyalty programs has a warning for blockchain startups

Blockchain Will Revolutionize Business, Here’s How [Infographic]

Brian Wallace — March 23, 2018 Follow @nowsourcing — March 23, 2018 Since Ada Lovelace first theorized the looping process fundamental to computer coding, women have been making huge contribution to computer science. Cryptocurrencies and blockchain are no exception. When Bitcoin first appeared in 2009, no one was sure if it would become a viable … Continue reading Blockchain Will Revolutionize Business, Here’s How [Infographic]

Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising

Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising by Laurie Sullivan  @lauriesullivan, March 21, 2018 In a seemingly steady stream of new services that sit on top of blockchain for the advertising industry, startup company Media Protocol gives the technology a new twist. The startup — which is developing a value-based advertising business model … Continue reading Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising

Startup Media Protocol Brings Value-Based Advertising To Blockchain

Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising by Laurie Sullivan  @lauriesullivan, March 21, 2018 In a seemingly steady stream of new services that sit on top of blockchain for the advertising industry, startup company Media Protocol gives the technology a new twist. The startup — which is developing a value-based advertising business model … Continue reading Startup Media Protocol Brings Value-Based Advertising To Blockchain

Startup Media Protocol Brings Value-Based Advertising To Blockchain

Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising by Laurie Sullivan  @lauriesullivan, March 21, 2018 In a seemingly steady stream of new services that sit on top of blockchain for the advertising industry, startup company Media Protocol gives the technology a new twist. The startup — which is developing a value-based advertising business model … Continue reading Startup Media Protocol Brings Value-Based Advertising To Blockchain