Category Archives: Blockchain

Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030

Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030 by Laurie Sullivan  @lauriesullivan, August 1, 2018 Blockchain technology is forecast to create a business value of $2 trillion by 2030, according to data released Wednesday. The emerging technology also is poised to have a major impact on advertising and media. “Business … Continue reading Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030

How Blockchain Technology Is Changing Digital Marketing

By Stephen Moyers July 19th, 2018 Digital marketing is a central part of any business. To thrive in today’s society, you must be able to effectively advertise on online platforms, including social media. Experts are predicting significant changes in the digital marketing world. A recent technological advancement called Blockchain is set to adjust the way digital … Continue reading How Blockchain Technology Is Changing Digital Marketing

New IAB Program Lets Members Test Blockchain Technology, Services

New IAB Program Lets Members Test Blockchain Technology, Services by Laurie Sullivan  @lauriesullivan, July 17, 2018 The Blockchain Working Group of about 150 members convinced the IAB Technology Lab to spearhead a pilotprogram that would allow members like FusionSeven, Kochava Labs, Lucidity, and MetaX to test their technology and services. The pilots will include partners … Continue reading New IAB Program Lets Members Test Blockchain Technology, Services

What’s Blockchain?

What’s Blockchain? by Jack Loechner , Staff Writer @mp_research, June 29, 2018 According to a recent release from McKinsey and Company, produced by Brant Carson, a partner in McKinsey’s Sydney office, where Giulio Romanelli is an associate partner, Askhat Zhumaev, a consultant, and Patricia Walsh a consultant in the Melbourne office, speculation on the value of blockchain is … Continue reading What’s Blockchain?

Lightstreams seeks to solve a blockchain vulnerability: It’s too public

The startup is out with a network offering decentralized storage controlled by blockchain-based smart contracts that grant or block granular access. Barry Levine on May 21, 2018  One of blockchain’s main selling points is that all of its transactions are public. Even in private blockchains, transactions can be public to all of the participants in … Continue reading Lightstreams seeks to solve a blockchain vulnerability: It’s too public

TD Ameritrade, Havas Place First Ad In Blockchain

TD Ameritrade, Havas Place First Ad In Blockchain by Laurie Sullivan  @lauriesullivan, April 20, 2018 TD Ameritrade became the first company to embed an advertisement in the blockchain with assistance from its agency of record, Havas New York. The campaign, titled Greetings from the Blockchain, aims to “celebrate” the growing community of blockchain innovators and investors, … Continue reading TD Ameritrade, Havas Place First Ad In Blockchain

An expert on loyalty programs has a warning for blockchain startups

If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the interests of brands. Barry Levine on April 16, 2018   A variety of blockchain startups, such as the Lichtenstein-based DigitalBits Project, are looking to employ the protocol’s tokens to reinvent loyalty programs. Many of … Continue reading An expert on loyalty programs has a warning for blockchain startups