Tag Archives: Tech

Consumers Want Less Tech, More Human Interaction

Consumer Mamangement

Consumers Want Less Tech, More Human Interaction by Laurie Sullivan , Staff Writer @lauriesullivan, (November 05, 2018) Brands want to wow consumers with techie services, but a report released Monday from voice platform Usabilla suggests consumers would rather speak to a live human being to solve their complex problems and create worthwhile customer experiences. Usabilla, which … Continue reading Consumers Want Less Tech, More Human Interaction →

Message to marketers: Mind the customer before the tech

Marketing Guide

‘When the map and the terrain disagree,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’ Barry Levine on October 3, 2018   Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed, “not of atoms.” Similarly, the marketing universe isn’t made of … Continue reading Message to marketers: Mind the customer before the tech →

Visual Search Preferred New Tech

Visual Search

Visual Search Preferred New Tech by Jack Loechner , Staff Writer @mp_research, September 4, 2018 ViSenze recently announced the findings of its study analyzing Gen Z and Millennial consumers’ attitudes towards emerging technologies, and their impact on both in-store and online shopping experiences. The study found that 62% of respondents want visual search capabilities enabling them … Continue reading Visual Search Preferred New Tech →

Simple Tech for Small Business Owners, Part Two: PPC Advertising

Small Business Challenges

Paige Duffy — August 9, 2018 — August 9, 2018 In the last post in our series, we talked about the ever-present need for understanding search engine optimization (SEO). But when you’re a small business, it can be difficult to compete with much larger websites. Often, a potential customer using a search engine won’t even … Continue reading Simple Tech for Small Business Owners, Part Two: PPC Advertising →

U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up?

Video SEO

U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up? by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) The United States has lost its footing in innovation. In fact, the U.S. dropped out of the top 10 ranking in the 2018 Bloomberg Innovation Index, released earlier this year, for the … Continue reading U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up? →

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