Kristin Zhivago — August 8, 2018 Follow @KristinZhivago — August 8, 2018 Pexels / Pixabay If you own a business, you know a lot about that business. You also have a website. You probably know less about how websites are constructed. Do you need to know? Yes – certainly enough in order to manage your … Continue reading Website Tech 101: How Websites Are Constructed
U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up? by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) The United States has lost its footing in innovation. In fact, the U.S. dropped out of the top 10 ranking in the 2018 Bloomberg Innovation Index, released earlier this year, for the … Continue reading U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up?
Paige Duffy — July 23, 2018 — July 23, 2018 coffeebeanworks / Pixabay Small business owners have a lot on their plate. They not only have to handle all the logistics of running a business, they also must spend time finding ways to best promote their services so that their company can thrive. In today’s … Continue reading Simple Tech for Small Business Owners, Part One: SEO
Judy Caroll — July 17, 2018 Follow @JudyCaroll1 — July 17, 2018 We’ve all been there before, we’re stuck in front of our monitors, and we’ve found that we’ve run out of leads. The feeling can happen in any industry and looking for new IT consulting leads is not insulated from this. Take it from … Continue reading IT Consulting Leads: Finding New Business for Your Tech Consulting Firm
Chris Bruce — July 10, 2018 — July 10, 2018 Employee engagement remains the number one strategic objective for 80% of HR and reward professionals. Studies confirm that engaged employees are more productive, provide better customer service, and are more likely to stay with their employer. However, increasing employee engagement remains a struggle for the … Continue reading Solving the Struggle of Employee Engagement: Building Continuous Employee Engagement Through Benefits Tech
Tech Companies Won’t Fight California Privacy Proposal by Wendy Davis @wendyndavis, June 27, 2018 The Silicon Valley lobbying group Internet Association said Wednesday that it won’t lobby against a privacy bill that is moving quickly through California’s legislature. The “California Consumer Privacy Act of 2018” (AB 375) would allow consumers to learn what “personal information” … Continue reading Tech Companies Won’t Fight California Privacy Proposal
Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. Jose Cebrian on June 18, 2018 Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and parsing of data is … Continue reading Martech + Ad tech, Part 1: The tools to transform insight into action
Bank Of America, Capital One Customers Warm Up To AI Marketing Tech by Laurie Sullivan @lauriesullivan, June 11, 2018 Bank of America began rolling out its virtual voice assistant Erica, in March, and by June the financial institution says all customers will have an option to communicate with the technology online. The chatbot can search … Continue reading Bank Of America, Capital One Customers Warm Up To AI Marketing Tech
Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking by Laurie Sullivan , Staff Writer @lauriesullivan, May 29, 2018 The retail category led the Kantar Millward Brown 2018 BrandZ Global Top 100 ranking in percentage value growth, but companies in the technology space added $348 billion in value. The retail Top 20 rose by $149 billion. … Continue reading Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking
Ad Tech: Finding A Way Through The ‘New’ Chaos by Laurie Sullivan , Staff Writer @lauriesullivan, May 17, 2018 Modern entrepreneurs not only deal with the challenges of wearing many hats to run their business, but now they must understand many of the tools required to run their business and advertising strategies. Clate Mask, chief executive … Continue reading Ad Tech: Finding A Way Through The ‘New’ Chaos
