Angela Shah “Personalized shopping” has long been the guiding light for retailers. But in the age of Amazon (NASDAQ: AMZN), traditional stores have been searching for the best way to digitize what was once a person-to-person process. “Internet shopping is now across mobile and Web, and now, the is, ‘How do we … Continue reading Getting Personal: Retailers Use New Tech to Court Individual Shoppers
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. Robin Kurzer on March 30, 2018 Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a … Continue reading IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
Peter Daisyme — March 20, 2018 — March 20, 2018 Logistics may seem old-fashioned in a tech landscape full of digital services and sharing-economy platforms. For example, there is no unified fleet of Uber drivers. Instead, logistics are handled by individual users of the app with their personal resources. With the rise of the platform … Continue reading Why Logistics Cannot Be Overlooked in a Thriving Tech Landscape
Mike Mallazzo — January 14, 2018 — January 14, 2018 Fifteen years ago, the existential threat to many major retailers was a small online bookshop. Ten years ago, the medium that drives 60% of online retail traffic didn’t exist. Five years ago, personalisation was a nascent technology experiment being conducted by a few enterprise retailers. … Continue reading 5 Bold Predictions for E-Commerce Tech in 2018
Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships. Josh Aberant on December 26, 2017 I recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding stakeholders’ sometimes divergent “hot buttons.” That went hand-in-hand with … Continue reading Getting to know your B2B tech buyer
Entry deadline extended to September 28! Marketing Land on September 14, 2017 We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program … Continue reading What’s better than a marketing tech stack? Your marketing org stack
Deji Atoyebi — July 12, 2017 Follow @I_amAtoyebiDeji — July 12, 2017 Today technologies abound to enable businesses to achieve goals more efficiently and effectively. These come in handy in an age where consumers are barely constrained by a lack of alternatives regarding their choice of products. Currently, almost every facet of business operations is … Continue reading 4 Tech Trends and How Your Business Can Benefit From Each
Brian Wallace — July 3, 2017 Follow @nowsourcing — July 3, 2017 Virtual reality has been around for decades, but it is just now becoming a typical thing to see in a household. These days anyone with a smartphone and Google cardboard can use a rudimentary form of virtual reality, and some of the headsets … Continue reading Why Your Company Should Be Doubling Down On Augmented Reality Tech [Infographic]
The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare. Barry Levine on June 15, 2017 About a year from now, we could be watching the Ad Tech Apocalypse. That’s when the European Union’s GDPR (General Data Protection Regulation) goes into … Continue reading Here’s how ‘customer tech’ may rescue consumers and brands from GDPR
Barbara McKinney — June 2, 2017 — June 2, 2017 As things go with the tech industry right now, a lot of startups are popping up and wanting some piece of the action. We can then assume that generating high-quality leads for this arena has become more competitive in recent years, mostly due to the … Continue reading How to Fuel Your Pipeline with Tech Leads Faster
