by Jessica Edmondson April 18, 2016 Follow @ContentMktg2April 18, 2016 From digital machinism to digital humanism with referral programs The best practices for marketers are constantly evolving. But not long ago, technology did what we always swore it would do – it took over . . . marketing communications that is. But more specifically, an … Continue reading Digital Humanism Takes On Its Most Exceptional Form In Referral Tracking Programs
Sarah Schmid If a startup could be assembled from a list of things Millennials like, Detroit-based food tech company DishUp might be the result. DishUp’s food discovery app incorporates the ubiquitous meal close-ups that people love to post on social media sites; users swipe left or right a la Tinder to make their choices; and … Continue reading DishUp App Takes Visually Appealing Approach to Restaurant Discovery
Louis FoongOctober 9, 2015 As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in store, temperature-wise. The Farmer’s Almanac claims that it can predict the weather with 80% accuracy months in advance, based on a top-secret mathematical formula that takes into … Continue reading Predictive Analytics Takes CMOs From Survive to Thrive
Mark SchaeferSeptember 8, 2015 If you’re impatient, social media is probably the wrong marketing channel for you. Here’s a chart that illustrates why. This is data from the recent research released by Social Media Examiner. This is not a scientific study, but it is a view from nearly 4,000 marketers, skewed toward small businesses. So … Continue reading Why It Takes So Long to Achieve Social Media Success
Currently available only on iOS devices in the U.S., Pinterest says it already has 30 million buyable pins from a number of retailers. Amy Gesenhues on June 30, 2015 After announcing e-commerce plans earlier this month, Pinterest launched its buyable Pins today on iPhones and iPads, making it possible for iOS users in the U.S. … Continue reading Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones
Bob WoodsJune 23, 2015 I received some interesting news on Monday that should perk up anyone in Social Selling. LinkedIn has taken away the ability to directly search for connections from your 1st-degree connections’ Profiles. For me, this used to be a pretty big feature. I trained and coached my clients to use it for locating appropriate contacts for their … Continue reading LinkedIn Takes Away Connection Searches At The Profile Level (DD)
Miriam HaraMay 29, 2015 Earned media isn’t new. It’s been around for a very long time, under the umbrella of PR. As with everything in marketing and communications, technology has widened the spectrum for PR to include much more than traditional, editorialized media. When it comes to earned media today, many relevant, niche blogs have … Continue reading Earned Media: What It Takes to Earn It
Chris CancialosiMay 21, 2015 We’ve all come across this type of person in our careers: the guy who is miserable to work with but who’s also “the top salesman we have.” Or how about “the smartest guy in the room,” who’s also the most unapproachable person you’ve ever met? The talent may well be there … Continue reading Building High Performance Teams Takes More Than Talent
Michael Fitzgerald Former New York Times executive editor Jill Abramson filled in some more details about a journalism venture she’s starting with Steven Brill, saying it had hired writers and was “very close” to announcing an investor. Abramson, ousted from the Times in May 2014, and Brill, the serial entrepreneur best known for founding American … Continue reading Ex-NYT Editor’s Startup Takes Shape, Raises Business Questions
Andrew DennisFebruary 19, 2015 If you suspect your site has been hit by Google’s Penguin algorithm, there are some distinct factors you must consider in order to work towards recovery. As a business owner, you likely don’t have the time available to implement a complicated Penguin recovery plan yourself. However, if you suddenly find that … Continue reading Understanding What it Takes to Recover From Penguin: A Basic Blueprint
