Greetje den Holder — November 18, 2016 Follow @GdenHolder— November 18, 2016 Two months ago, I explained how you can start a social business. Social business is a strategy to solve a social problem with your company without depending on donations, which makes a social business fall in the middle on the for-profit and non-profit … Continue reading What it Takes to be a Social Entrepreneur
On Yavin — November 7, 2016 Follow @on_yavin— November 7, 2016 Google has just made a major announcement that is likely to shake up the SEO world. According to a post on the Webmaster Central Blog, Google will begin testing mobile-first indexing, a new method to rank pages based on the mobile version of a … Continue reading Google Takes A Stab At Mobile-First Indexing
Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads. Andrew Osmak on November 7, 2016 at 12:49 pm Once considered on the decline, phone calls are now the gateway for tracking offline and online consumer behavior in unprecedented ways. … Continue reading Why the email list takes second place to the phone book
Karen Repoli — October 29, 2016 Follow @karenrepoli— October 29, 2016 Conducting business via the internet has become a popular choice in recent years. The advantages to a fledging entrepreneur are huge. Here are a few: Many online businesses are low-cost to set up. The marketplace is worldwide making it easy to do business with … Continue reading Do You Have What It Takes to be an Entrepreneur?
by Ann Mills Follow @resourcefulbusSeptember 25, 2016 The numbers are staggering. According to The CMO Survey, since 2009, social media spending by businesses has increased 234%. Currently, at just over 10% of marketing budgets, it’s projected to double in the next 5 years. Hands down, social media is the area of digital marketing where our … Continue reading Why Social Media Management Takes a Village
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers. Christi Olson on September 15, 2016 Hold on tight! Search is continuing to evolve, from queries typed into a search box on a desktop to a conversational experience using more … Continue reading Search takes to the cloud as users engage with new actions
by Colm Lambert May 21, 2016May 21, 2016 The team at Abbott Consulting have learned to expect our top man, John Abbott, to be a little sore in the mornings. That’s not sore as in angry. It’s sore as in actual physical pain. It’s because John has recently started a personal training plan, in what … Continue reading How SEO Takes Time to Get Results
by Laurie Sullivan, , Staff Writer @lauriesullivan, May 19, 2016 Looking at data from the top 100 apps that use Opera MediaWorks’ mobile ad platform to monetize traffic, the company found that mobile users individually spend about 30 minutes in each popular app — news, games, entertainment, music — with an average session length of … Continue reading Navigation Takes A Bite From Search In Apps
by Jessica Edmondson April 18, 2016 Follow @ContentMktg2April 18, 2016 From digital machinism to digital humanism with referral programs The best practices for marketers are constantly evolving. But not long ago, technology did what we always swore it would do – it took over . . . marketing communications that is. But more specifically, an … Continue reading Digital Humanism Takes On Its Most Exceptional Form In Referral Tracking Programs
Sarah Schmid If a startup could be assembled from a list of things Millennials like, Detroit-based food tech company DishUp might be the result. DishUp’s food discovery app incorporates the ubiquitous meal close-ups that people love to post on social media sites; users swipe left or right a la Tinder to make their choices; and … Continue reading DishUp App Takes Visually Appealing Approach to Restaurant Discovery
