Dave Brock — December 16, 2016 Follow @davidabrock— December 16, 2016 Failure, for the most part, doesn’t happen over night. Sure, there are catastrophic events, things far beyond our control. But I’m not talking about those. The failure I’m speaking of is systemic performance issues–perhaps not big when taken individually, but collectively cause us to … Continue reading Failure Takes Effort
Tag Archives: Takes
Content Relevance In Search Ranking Takes Front Seat To Backlinks
by Laurie Sullivan, Staff Writer @lauriesullivan, December 14, 2016 Content relevance continues to increase as a ranking factor in Google search engine query results as backlinks decline in importance, according to a study released this week. Searchmetrics’ annual white paper detailing Google ranking factors — which analyzes the top 20 search results for 10,000 keywords on Google.com … Continue reading Content Relevance In Search Ranking Takes Front Seat To Backlinks
What it Takes to be a Social Entrepreneur
Greetje den Holder — November 18, 2016 Follow @GdenHolder— November 18, 2016 Two months ago, I explained how you can start a social business. Social business is a strategy to solve a social problem with your company without depending on donations, which makes a social business fall in the middle on the for-profit and non-profit … Continue reading What it Takes to be a Social Entrepreneur
Google Takes A Stab At Mobile-First Indexing
On Yavin — November 7, 2016 Follow @on_yavin— November 7, 2016 Google has just made a major announcement that is likely to shake up the SEO world. According to a post on the Webmaster Central Blog, Google will begin testing mobile-first indexing, a new method to rank pages based on the mobile version of a … Continue reading Google Takes A Stab At Mobile-First Indexing
Why the email list takes second place to the phone book
Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads. Andrew Osmak on November 7, 2016 at 12:49 pm Once considered on the decline, phone calls are now the gateway for tracking offline and online consumer behavior in unprecedented ways. … Continue reading Why the email list takes second place to the phone book
Do You Have What It Takes to be an Entrepreneur?
Karen Repoli — October 29, 2016 Follow @karenrepoli— October 29, 2016 Conducting business via the internet has become a popular choice in recent years. The advantages to a fledging entrepreneur are huge. Here are a few: Many online businesses are low-cost to set up. The marketplace is worldwide making it easy to do business with … Continue reading Do You Have What It Takes to be an Entrepreneur?
Why Social Media Management Takes a Village
by Ann Mills Follow @resourcefulbusSeptember 25, 2016 The numbers are staggering. According to The CMO Survey, since 2009, social media spending by businesses has increased 234%. Currently, at just over 10% of marketing budgets, it’s projected to double in the next 5 years. Hands down, social media is the area of digital marketing where our … Continue reading Why Social Media Management Takes a Village
Search takes to the cloud as users engage with new actions
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers. Christi Olson on September 15, 2016 Hold on tight! Search is continuing to evolve, from queries typed into a search box on a desktop to a conversational experience using more … Continue reading Search takes to the cloud as users engage with new actions
How SEO Takes Time to Get Results
by Colm Lambert May 21, 2016May 21, 2016 The team at Abbott Consulting have learned to expect our top man, John Abbott, to be a little sore in the mornings. That’s not sore as in angry. It’s sore as in actual physical pain. It’s because John has recently started a personal training plan, in what … Continue reading How SEO Takes Time to Get Results
Navigation Takes A Bite From Search In Apps
by Laurie Sullivan, , Staff Writer @lauriesullivan, May 19, 2016 Looking at data from the top 100 apps that use Opera MediaWorks’ mobile ad platform to monetize traffic, the company found that mobile users individually spend about 30 minutes in each popular app — news, games, entertainment, music — with an average session length of … Continue reading Navigation Takes A Bite From Search In Apps
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Prompt engineering is dead. Long live context engineering!
