Sean CrowleyApril 12, 2015 As each day passes, there’s a ton of new data entering your marketing ecosystem: Web registrations, trade shows lists, pay per click campaigns, events…and the list of sources keeps getting longer. While all of this marketing data can be an asset to your programs, it can also be a liability. Inaccurate … Continue reading The Time Is Now: Let Data Take Center Stage
Joao RomaoApril 5, 2015 So this happened last night in Portugal: a controlled (?) explosion took place in a large quarry at about 11PM. Soon, people around the area, and this went as far as 40 kms (24 miles), flooded facebook, twitter and other social media channels, fantasizing and plotting about the event. I took … Continue reading Does the Winner Take It All in Online Newspapers?
Colleen McKennaApril 3, 2015 I recently interviewed several members of a law firm as part of building their LinkedIn profiles. I asked each of them, “Why do you do the work you do?” After a brief pause, they answered with a variety of comments, but at one point or another they all landed at a … Continue reading Take A Stand On Sales
Lori SoardApril 3, 2015 What is that unknown factor that causes some small businesses to fail while others thrive? The statistics on small business failure are daunting. Out of 23 million small businesses in America, the Statistic Brain estimates that after 10 years of business, 71% of those businesses will have failed. Some industries have … Continue reading How To Take Your Small Business From Floundering To Flourishing
Margaret JacobyMarch 29, 2015 Each and every year, the world of entrepreneurship welcomes a whole slew of new businesses. According to a recent report in Forbes, over 543,000 new businesses are started each month, but more shut down than start up. Seven out of ten new employer firms survive at least 2 years, half at least … Continue reading Small Businesses Take Risks Not Following Employment Laws
Paul FurigaMarch 23, 2015 5 Tips For Enhancing Your Presence On LinkedIn Social media skeptics say LinkedIn is where the adults hang out on social media. Successful social sellers know that LinkedIn is where the money is in social media. Here’s our take on boosting your presence on LinkedIn to drive personal and business success. … Continue reading Our Take On: LinkedIn
Matthew MacQuarrieMarch 14, 2015 Entrepreneurs are often told that they shouldn’t take no for an answer—and not just entrepreneurs. If you’ve ever worked in sales, you know that no is most typically interpreted as try again later. Accepting an answer of no is seen as a sign of weakness, or at the very least a … Continue reading Sometimes You Should Take No for an Answer
Columnist and co-author of “Taking Down Goliath” Kevin Ryan explains how small businesses can use digital marketing to their best advantage. Kevin Ryan on March 13, 2015 Less is more. Small is beautiful. Content is king. Automation rules. If you take any cliché and tie it in with a cloud full of the latest contrived digital … Continue reading How David Can Take Goliath With Digital Marketing Every Time
Joy UgiMarch 1, 2015 Good news! According to a recent MarketingSherpa study, 61 percent of people say they like getting promotional emails once a week, and what’s more, some subscribers want it on a more frequent basis. Retailers have a tremendous opportunity to take advantage of this goodwill. Subscribers know a generic e-blast when they … Continue reading Take Your Retail Email Marketing Up A Notch
Ashleigh BetvardehFebruary 27, 2015 Google Analytics has changed the way digital marketing is measured. Google Analytics and AdWords are what butter is to bread. It makes it better and easier to take in. If you haven’t used Google Analytics before, it can seem daunting. But when you start to use it and the data consistently, … Continue reading How to Take Your AdWords Data Further with Google Analytics
