Tag Archives: Take

2014 Top 10 “Best Perceived” Brands: Amazon & YouTube Take The Lead

Ranking brands based on consumer perception, Amazon won the No. 1 spot, while Apple and Google failed to break the top five. Amy Gesenhues on January 16, 2015 According to the online market research firm YouGov’s BrandIndex annual brand rankings report, Amazon won the No. 1 spot for “best perceived brand” in the U.S. last … Continue reading 2014 Top 10 “Best Perceived” Brands: Amazon & YouTube Take The Lead

People-Based Targeting, Cloud Services Take Center Stage In A Keywordless World

by Laurie Sullivan, December 13, 2014 Keywords have transitioned to a new role in search engine marketing, as channel and target-market advertising move to the forefront. Keywords remain important as intent signals, but linking relationships to things and places has become more valuable. Google will likely look to roll out people-based targeting, the equivalent of … Continue reading People-Based Targeting, Cloud Services Take Center Stage In A Keywordless World