Erika HashemiMay 31, 2015 What does the classic business pitch look like to you? I bet you’re envisioning a scenario similar to the following: a presenter in the front of the room, reading off an un-engaging slide deck, while the rest of the room looks on … uninformed and bored. What if you could make … Continue reading Take Your Next Meeting From Snooze To Stellar With These 3 Tips
If you want an engaged audience, user-generated content is key. Columnist Jordan Kretchmer explains why UCG makes a big impact on buying decisions. Jordan Kretchmer on May 29, 2015 Branded communities are emerging as one of the most effective tactics in social marketing, so it’s no surprise that marketers are beginning to invest more resources … Continue reading Take The Wheel: 5 Ways To Drive Buyer Behavior With User-Generated Content
Kerry O’Shea GorgoneMay 13, 2015 “I can unplug anytime I want,” you think, closing your laptop with a sense of satisfaction. Seconds later, you fish your smartphone out of your pocket and fire up the Facebook mobile app. Meanwhile, you don’t even hear your child practicing for his piano recital, or your significant other asking … Continue reading Take The Test. Do You Have A Social Media Addiction?
Ayodeji OnibalusiMay 4, 2015 Running a business is not a one way trip. It involves so many areas that would require a solo entrepreneur to wear many hats in order to become successful. When you’re about to start your own business, things like how to name your company (which affects your brand message, its audience and … Continue reading Starting a Business? Take Advice from Successful Entrepreneurs
Jessica LawlorApril 27, 2015 Looking for a great source of content marketing inspiration? Look no further than your own email inbox! Your inbox (likely that promotions tab if you’re using Gmail) is filled with examples of brands using content marketing strategies and tactics to increase awareness and brand loyalty, ultimately leading to sales. Today, let’s … Continue reading Content Marketing In Your Inbox: Creating Emails That Pop (And Get Consumers To Take Action)
Christy GoodmanApril 24, 2015 I love the art of selling. Ethical, genuine, authentic selling. What’s better than having a solution for someone else’s problem? My idol is Jill Konrath, in my opinion the greatest sales guru out there. Her SNAP Selling process has been so successful because it’s effective. It works. Not to mention, she … Continue reading Take Selling to the Next Level: 5 Steps for Successful Social Prospecting
Dan StrattonApril 15, 2015 Over the past year, social selling has become a hot topic in many business conversations. Selling is no longer about being an interrupter – people don’t often appreciate cold calls that interrupt their lives and work schedules. Now, the emphasis is on identifying and nurturing relationships so you are there when … Continue reading Don’t Take Shortcuts with Social Selling
Keegan BrownApril 14, 2015 Does AdWords play a significant part in your business’ online marketing presence? If so, how well do you understand how your potential customers search for your products? If you answered this question with anything but “Like the back of my hand!,” this article is for you. In this article, I will … Continue reading 3 Practical Tips You Can Take Away from AdWords Search Funnels
There’s a reason why programmatic buying is taking over display, columnist Pete Kluge notes, but it’s still not reaching its potential. Pete Kluge on April 13, 2015 If data are collected and never acted upon, what is the lost value to your business? Consider this: If the mass of available data were being optimized to its … Continue reading Take Programmatic Display To The Next Level
Katrina PfannkuchApril 13, 2015 Marketing runs on ideas. It’s fuel for the tank, inspiration for innovation. However, keeping the pump primed is only the first part of the process. Businesses need a simple, efficient way to take an idea and make it real. Yet, most organizations continue to struggle with the “how” of marketing ideation, … Continue reading How to Take an Idea and Make it Real
