Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he’s of two minds. Kyle Henderick on April 26, 2018 Last month, Google announced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to … Continue reading The conflicted marketer’s take on AMP for Gmail
Jenn Villa — April 23, 2018 — April 23, 2018 Local search results got you low-key raging? As a marketer, you get SEO. That’s the thing! That’s what’s got your foot tapping resentfully as you stare at a quick Google search for “best ice cream” in your area. What you don’t get is why even … Continue reading Take Control of Your Local Rankings with 3 On-Site SEO Best Practices
Bogdanka Georgieva — April 16, 2018 — April 16, 2018 Ding ding, you received an SMS. How long did it take you to open it? If you’re like 90% of the world, you probably read the message within three minutes of receiving it. If you’re like 98% of the world, you’ll definitely read it before … Continue reading 3 Ways Transactional SMS Will Take Your Email Even Further
As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there’s an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences. Nina Caruso on April 10, 2018 Seven in 10 consumers expect a personalized experience from the brands they encounter, according to a survey of 3,000 Americans and Britons that … Continue reading Time for brands to take customer data personally
Robin Kurzer on April 5, 2018 If you are a US business that just started thinking about how to prepare for the General Data Protection Regulation (GDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data of European citizens are … Continue reading 9 steps you can take now to get prepared for GDPR
Ivan Ivanov — February 27, 2018 — February 27, 2018 Throughout recent years, social media has been slowly developing to become a hub for data consisting of information related to the way people interact with content. Platforms such as Facebook, its protege Instagram and the offbeat Twitter are rushing to compete for the attention of … Continue reading How To Take Advantage Of Big Data Analytics On Social Media?
Arik Hanson — February 6, 2018 — February 6, 2018 Other than Instagram, what’s the hottest social media platform in 2018? Probably LinkedIn. Consider the facts: LinkedIn now has 500 million daily active users–that’s more than every other platform except Facebook and Insta. 36 percent of LinkedIn members read interesting articles they find in their … Continue reading 4 Approaches the Best Executives Take to Connect With Followers on LinkedIn
Justin Herring — February 5, 2018 Follow @justincherring — February 5, 2018 One of the most common questions we get at YEAH! Local is: “How long will it take to rank my business for this keyword and that keyword.” In fact, you probably found this post by searching “How long does it take SEO to … Continue reading How Long Does Modern SEO Take to Work in 2018?
Brian Appleton — February 3, 2018 Follow @BArailrunner — February 3, 2018 Raise your hand if you’ve already heard about predictive marketing. While it’s certainly not a new concept, predictive marketing is experiencing a boost in prominence thanks to updated technology which has made it more effective—and popular—than ever before. Just check out the term’s … Continue reading 3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action
Erika Montgomery — January 1, 2018 Follow @PublicityErika — January 1, 2018 What can you expect from social media in 2018? This infographic puts a spotlight on the trends to watch for. Have you prepared your social media strategy for 2018? It’s not too late to include the top strategies into your plan so you … Continue reading Social Media Trends That Will Take Over 2018 [Infographic]
