This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next year. Tim Peterson on December 22, 2017 Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers are expected to reap a … Continue reading How marketers will take their social spend more seriously in 2018
Candace Huntly — December 6, 2017 Follow @SongBird_TO — December 6, 2017 One of the most important things you can do as a business owner is to take a business break – spend time away from your business. It also happens to be the hardest thing to do. And if you have a team that … Continue reading 6 Ways To Take a Business Break Over the Holidays
Amanda Singleton — November 17, 2017 — November 17, 2017 Let’s journey back to a time when professional webpages were just text, basic hyperlinks, maybe an image or two, and perhaps a form. And if you were lucky, a homepage might play a catchy digital tune for you! Forget the 1990s—this was the standard recipe … Continue reading Take Your Web Design to the Next Level with Animations
Paul Trujillo — November 2, 2017 Follow @TruPaultx — November 2, 2017 Couleur / Pixabay Fall is here, and you know what that means: Pumpkin spice flavors in everything, football on every television, and flannel on every clothing store mannequin. These fall flavors tend to dominate the season, but once that’s over, businesses are usually … Continue reading How Small Businesses Can Take Advantage of Fall Trends
Amanda Abella — October 20, 2017 — October 20, 2017 TeroVesalainen / Pixabay As someone who has built a brand and business online, I often get asked about social media for business. While I love social media, lately I’ve been wondering if we should take a break from using it so much. And, if we … Continue reading Do You Need to Take A Break From Using Social Media For Business?
Is mistakenly published content impacting your site’s SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue — and how long it may take to resolve once fixed. Glenn Gabe on September 22, 2017 I had an e-commerce company reach out to me earlier in the year for help. … Continue reading How long does it take to deindex low-quality or thin content published by accident? [case study]
Robert Gilbreath — September 13, 2017 Follow @Adomatica — September 13, 2017 StartupStockPhotos / Pixabay Zappos.com is known for having a great returns policy. But, what exactly makes Zappos.com stand out from the crowd? It all comes down to these three elements: it’s easy to understand, it’s easy to use, and it encourages customers to … Continue reading Take Note from Zappos.com: How to Create a Win-Win Return Policy for Your Ecommerce Business
In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of social. Dayle Hall on September 8, 2017 What should brands be thinking about in the second half of the year to take their social media marketing to the next … Continue reading 4 easy ways to take social media marketing to the next level
Rick Goodman — September 6, 2017 Follow @DrRickGoodman — September 6, 2017 tpsdave / Pixabay You’d think hard-working people wouldn’t need to be told twice to take a vacation—but you’d be surprised. According to some studies, American workers leave more than half their vacation days on the table. That’s a real problem, because it means … Continue reading How to Motivate Your Employees to Take Vacation Days
Heather Lloyd-Martin — September 6, 2017 — September 6, 2017 StockSnap / Pixabay Sometimes, you need good content, and fast. Maybe a team member missed her deadline, so you now have a big hole in your editorial calendar. Or client work is hitting fast and furious, and you don’t have time to write a long-form … Continue reading 5 Blog Post Ideas That Take Less Than Two Hours to Write
