Monique Danao — June 20, 2018 Follow @monique_pd — June 20, 2018 New Instagram Feature: Shoppable Instagram Stories Stickers Last week, Instagram announced an exciting new feature for retailers and businesses. Shoppable Instagram Stories stickers. Soon you’ll be able to add stickers to featured Stories products. Once viewers tap the sticker, they can see product … Continue reading How to Take Advantage of Shoppable Instagram Stories Stickers
Paul Casinelli — June 15, 2018 Follow @PaulCasinelli — June 15, 2018 The sweat begins to pearl on your neck. Your heart is racing and everything is becoming a little blurry. You take a deep breath and move forward in your chair. But instead of preparing to walk up to the stage and accept your … Continue reading Forget the Emmy — Take the Pressure Off Your Video Production Process
As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over. Len Shneyder on June 14, 2018 As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a … Continue reading Hey, email marketers — Take a load off and embrace automation
Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. Matt Lawson on June 5, 2018 Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named … Continue reading 5 Google Optimize tests to take AdWords to the next level
Choncé Maddox — May 29, 2018 — May 29, 2018 picjumbo_com / Pixabay When I first became self-employed, my days were stressful. I worked 7 days a week for the first few months and I was grateful because I thought my business was growing. As it turns out, I was just spinning my wheels. Working … Continue reading How to Take Your Work Day From Chaos to Organized
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search. Jamie Pitman on May 29, 2018 At this year’s Google I/O conference, Google CEO Sundar Pichai unveiled a … Continue reading It’s time for local business to take voice search seriously
Amanda Abella — May 16, 2018 — May 16, 2018 There will come a time when you, as the business owner, need to start saying no. It’s far too often than I see business owners running themselves ragged for projects that don’t make them money. Or, I see them taking deals that, quite frankly, are … Continue reading 4 Ways to Take Back Your Time By Saying No
Bruce McKenzie — May 14, 2018 — May 14, 2018 Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. It’s the product of “commoditization” that is driving consumer marketers to obsess about touchpoints, customer experience, engagement, AI, and the burgeoning … Continue reading One Differentiator Per Video: A Format That’s About to Take Off
Shelly Dutton — May 7, 2018 — May 7, 2018 One of the most overhyped and underestimated forms of digital technology might be machine learning (ML), and it is shaking up the foundation of the digital business. Data-pattern anomalies are detected in real time to weed out spam, fraud, and potential security threats. People are … Continue reading Machine Learning: How To Take Hold Of The Latest Evolution In All Things Digital
News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News by Melynda Fuller , April 30, 2018 After some muddled testimony, during which Mark Zuckerburg insisted Facebook is a tech company not a publisher, Facebook’s stock soared — despite some calls to delete the app. In addition to a major user-data scandal, the … Continue reading News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News
