Product quality was the leading factor, but great customer service barely registered as a loyalty driver. Greg Sterling on September 19, 2018 The conventional wisdom is that brand loyalty is dead. Not so, says a new consumer survey from Yotpo. But some of the findings are surprising in the context of current thinking. Just … Continue reading Survey surprise: 90% of consumers report being brand-loyal
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says – yes! Here’s a sneak peek at how 260 business owners plan to attract shoppers this holiday season. Brian Handly on September 13, 2018 With consumer confidence at an all-time high, we should all expect increased ad spend with new … Continue reading Exclusive: Survey shows social media poised to capture holiday ad spend
RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’ by Laurie Sullivan @lauriesullivan, (September 05, 2018) RBC Capital Markets’ semiannual survey of 1,770 advertising professionals digs deep into budget allocations, future spend, and return on investments for online advertising to analyze trends. While online remains a key marketing channel, the study — Net Advertising Survey: … Continue reading RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’
For The Love Of Email: Trusted Old Channel Ranks First In Survey by Ray Schultz , Columnist, (July 31, 2018) Maybe it’s GDPR and the recent privacy scandals. But consumers prefer the trusted old channels when receiving direct marketing communications. A survey by the UK DMA shows that 73% cite email as their first or … Continue reading For The Love Of Email: Trusted Old Channel Ranks First In Survey
Email Leads in Survey, Despite Danger Signs by Ray Schultz , June 26, 2018 Email remains the top channel, but it slowing down slightly, according to a study by Econsultancy and Adestra. Worse, few email marketers are embracing artificial intelligence. Of over 700 marketers polled, 74% rate their email ROI as good or excellent. But … Continue reading Email Leads in Survey, Despite Danger Signs
Kristen Herhold — June 22, 2018 Follow @kristenherhold — June 22, 2018 “Email is dead” is a common phrase among experts and non-experts alike. They argue that email does a poor job of reaching consumers and influencing them to convert. For most businesses, however, email marketing is alive and well: 69 percent of businesses use … Continue reading Email Marketing Is Alive And Well According To New Survey
VerticalResponse — June 4, 2018 Follow @VR4SmallBiz— June 4, 2018 For service businesses, success is dependent upon providing customers and clients with an exceptional experience. But what exactly does it take to accomplish that? To find out, try asking your audience for feedback. Customer surveys are one of the most valuable tools small business owners … Continue reading 5 Survey Questions That Can Improve Your Service Business
Rachel Sullivan — May 21, 2018 Follow @rachelesullivan — May 21, 2018 qimono / Pixabay At the heart of your business’s success lies customer loyalty. Net Promoter Score (NPS) surveys are integral in determining just how strong your customers’ loyalty is to your business, which is why they’ve become an important tool to many tech … Continue reading 5 Tips on Getting the Most Out of Your NPS Survey
Andrew Dalglish — April 27, 2018 Follow @circle_research — April 27, 2018 mohamed_hassan / Pixabay The rise of low-cost online survey platforms such as Survey Monkey has led to a commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being … Continue reading Survey Design Tips
Forrester report finds growing consumer concern but “cavalier attitude” about data protection among brands surveyed. Greg Sterling on April 8, 2018 Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between … Continue reading Survey: Chasm exists between brands and consumers on data privacy
