Sara Staffaroni — August 5, 2019 — August 5, 2019 Collecting survey feedback from your customers is easier now than it has ever been before. Survey tools can help you to aggregate valuable information through email, chat, social media, and more. But while collecting survey feedback is simple, the real value is in actioning that … Continue reading How to Take Survey Feedback and Build an Actionable Plan
The poll of U.S. and U.K. consumers also found that people are changing their behavior and sharing less information online. Greg Sterling on July 10, 2019 Call it privacy fatalism, but people appear increasingly resigned to an internet in which privacy is “impossible.” As a consequence, they may be permanently changing their behavior and sharing … Continue reading Most consumers believe online privacy is impossible, survey finds
Sam Frampton — July 9, 2019 — July 9, 2019 Struggling with low survey response rates? Start seeing a turnaround with these tips that will help you collect more data and better understand how your customers feel about their experience. Surveys It comes down to basic statistics: a small sample size undermines the reliability of … Continue reading How to Increase Survey Response Rates
Sara Staffaroni — July 5, 2019 — July 5, 2019 Survey reporting isn’t a prescribed formula. You need a way to present your findings in a meaningful way that caters to the audience at hand. To do so, many marketers create a presentation and a report. A presentation can provide need-to-know insights in a quick, … Continue reading Survey Reporting: How to Communicate Your Survey Results
Sara Staffaroni — May 26, 2019 — May 26, 2019 Survey emails are one of the best ways to get customer information straight from the source. But times are changing, and getting your customer’s attention over email is difficult. 20 years ago, when the world was just discovering the email, there wasn’t a whole lot … Continue reading Survey Emails: How to Grab Your Customer’s Attention
Sara Staffaroni — March 29, 2019 — March 29, 2019 No matter what kind of business you’re in, you need to know your audience well in order to sell to them, educate them, and to ultimately retain them as loyal customers. So, how can you learn about them? Sending surveys. But, in order to be … Continue reading Survey Tools: Everything You Need to Know to Choose the Right Tool for You
Elizabeth Williams — January 28, 2019 Follow @bizmkter — January 28, 2019 Last time we looked at the five stages of employee survey grief. This is the part where the executive team grapples with the discomfort of learning that, despite all kinds of warm intent, the employees are really no more “engaged” than last year. … Continue reading Why You Need to Kill Your Annual Employee Survey
Elizabeth Williams — January 21, 2019 Follow @bizmkter — January 21, 2019 Poor Ian. He was supposed to be taking some time off last month, after a busy quarter designing and administering employee engagement surveys for several large organizations. But he just can’t relax, because a little like Santa, he has made his lists, checked … Continue reading The 5 Stages of Employee Engagement Survey Results
But stores are driving an increasing percentage of online buying. Greg Sterling on November 13, 2018 It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary beneficiary of increased online shopping this year. But the data also show consumer shopping is … Continue reading Survey: Majority of consumers will spend 75% of holiday budgets online this year
What’s new and striking about this survey is the runaway gap between Amazon and everyone else. Greg Sterling on October 15, 2018 All surveys must be read with caution, because of the gap between attitudes or responses and actual behavior. But if a new holiday shopping survey from CPC Strategy is any indication, Amazon is … Continue reading Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping
