Debra Murphy December 27, 2020 A service bundling strategy is a marketing tactic that involves offering multiple, complementary services as a package for a single price. You may wish to include other options in your packages such as information products or access via email or phone for questions to increase the value to the client. … Continue reading Service Bundling Strategy – 7 Benefits for Your Small Business
Mariah Muller July 27, 2020 Enterprise service management (ESM) is often introduced as the solution to an organization’s problems but is met with disappointment or frustration from staff because it’s just IT service management under another name. In fact, ESM encompasses IT service management (ITSM), but also a lot more. The ultimate goal is to … Continue reading How to Make Enterprise Service Management (ESM) Take Off
In today’s Soapbox, focusing on the critical moments in your customer’s journey will increase your odds of delivering an exceptional experience and avoid diluting your resources. Theresa Forman on September 16, 2019 We think brand leaders pay creative agencies for big, bold ideas. Ironically, they tend to pick the safest option: pushing piles of expected … Continue reading Your customers are everywhere, but here’s why you don’t need to be
Choncé Maddox — September 9, 2019 — September 9, 2019 We all get faced with extra fees and up-charges at one time or another. One of the most common extra fees that I really don’t like it the ‘convenience’ fee since I never really understand what it’s for. When you freelance or run a small … Continue reading When You Should Charge Clients Extra Fees
Ted Bauer — July 5, 2019 — July 5, 2019 An average user has over 80 apps on their phone, but uses less than 35/month, and less than 20 daily. The first big building block in the process of retention is your onboarding of a new customer. You’ve already “acquired” them at this point, which … Continue reading Onboarding Tips For Service Providers
Mia Jacobs — January 12, 2019 — January 12, 2019 Free-Photos / Pixabay When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the percentage of customers who cancel their subscription every year. It’s a simple way to check out the health of your business, and … Continue reading How to Beat the Average Churn Rate for Subscription Service Enterprises
Stacey Wonder — October 5, 2018 — October 5, 2018 Too often, marketers and marketing strategists speak of social media in too nebulous terms. The different platforms all draw different audiences and require a content strategy that targets our ideal avatar on that platform. This is true whether you are selling business consulting services, time … Continue reading How to Promote Your Service-Based Business on Instagram
VerticalResponse — June 4, 2018 Follow @VR4SmallBiz— June 4, 2018 For service businesses, success is dependent upon providing customers and clients with an exceptional experience. But what exactly does it take to accomplish that? To find out, try asking your audience for feedback. Customer surveys are one of the most valuable tools small business owners … Continue reading 5 Survey Questions That Can Improve Your Service Business
Tobin Lehman — May 3, 2018 Follow @gonewnorth— May 3, 2018 If you run a project-based company, you can only imagine the seemingly nirvana-like state of having monthly recurring income. All you know are the highs and lows of securing contract after contract to sustain your business. Now, imagine a world where you have recurring … Continue reading How to Add Recurring Revenue Streams to Your Service Business
Amanda Abella — February 8, 2018 — February 8, 2018 Alexas_Fotos / Pixabay I recently attended a networking event for freelancers where several people said they were having issues trying to decide on a service to provide. Their current situation is one where they have multiple skills, but they don’t know what they should stick … Continue reading How to Decide On a Service to Provide When You Have Multiple Skills
