Category Archives: Amazon Ranking

Amazon Surpasses Facebook In Website Tracker Tags

Amazon Surpasses Facebook In Website Tracker Tags by Laurie Sullivan , Staff Writer @lauriesullivan, January 15, 2021 Research from Ghostery, a digital privacy company, found that in 2020 companies increased the number of website pages in which they track consumers, as the advertising industry prepared for the departure of third-party signals from Google and Apple.   … Continue reading Amazon Surpasses Facebook In Website Tracker Tags

Amazon Gains Product Searches, As Google Shares Continue To Fall

Amazon Gains Product Searches, As Google Shares Continue To Fall by Laurie Sullivan  @lauriesullivan, October 2, 2020 Data from analyst firm Raymond James shows a clear increase in searches on Amazon, but also how search engines lost share in September compared with January 2020. When asked where survey respondents typically begin their search for a … Continue reading Amazon Gains Product Searches, As Google Shares Continue To Fall

How to Use Image Search with the Amazon Influencer Program to Increase Sales

William Harris — March 12, 2019 Follow @wmharris101 — March 12, 2019 From celebrity endorsements to ultra-niche micro influencers, the use of influencer marketing doesn’t show any signs of slowing down. There’s power in its ability to help brands stand out and expand their reach to audiences they normally wouldn’t have access to. As an … Continue reading How to Use Image Search with the Amazon Influencer Program to Increase Sales

3 lessons learned from 89,000 Amazon fashion product pages

Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page. Andrew Waber on February 7, 2019 For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent … Continue reading 3 lessons learned from 89,000 Amazon fashion product pages

Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping

What’s new and striking about this survey is the runaway gap between Amazon and everyone else. Greg Sterling on October 15, 2018   All surveys must be read with caution, because of the gap between attitudes or responses and actual behavior. But if a new holiday shopping survey from CPC Strategy is any indication, Amazon is … Continue reading Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping

Amazon Private-Label OTC Products Lands In Top 3 Search Positions

Amazon Private-Label OTC Products Lands In Top 3 Search Positions by Laurie Sullivan , Staff Writer @lauriesullivan, (September 11, 2018) Basic Care, Amazon’s private-label over-the-counter product, was the top brand in Amazon’s search results for the OTC allergy category from August 1 through August 15, according to data released by Kantar Media on Tuesday. Kantar Media … Continue reading Amazon Private-Label OTC Products Lands In Top 3 Search Positions

Why you’ll benefit from fully funding your core brand terms on Amazon

You may be wondering why you’d want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money. David Hassler on August 15, 2018   Advertisers are always looking for new opportunities to increase brand awareness, drive engagement … Continue reading Why you’ll benefit from fully funding your core brand terms on Amazon