Category Archives: Amazon Ranking

How to Use Image Search with the Amazon Influencer Program to Increase Sales

William Harris — March 12, 2019 Follow @wmharris101 — March 12, 2019 From celebrity endorsements to ultra-niche micro influencers, the use of influencer marketing doesn’t show any signs of slowing down. There’s power in its ability to help brands stand out and expand their reach to audiences they normally wouldn’t have access to. As an … Continue reading How to Use Image Search with the Amazon Influencer Program to Increase Sales

3 lessons learned from 89,000 Amazon fashion product pages

Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page. Andrew Waber on February 7, 2019 For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent … Continue reading 3 lessons learned from 89,000 Amazon fashion product pages

Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping

What’s new and striking about this survey is the runaway gap between Amazon and everyone else. Greg Sterling on October 15, 2018   All surveys must be read with caution, because of the gap between attitudes or responses and actual behavior. But if a new holiday shopping survey from CPC Strategy is any indication, Amazon is … Continue reading Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping

Amazon Private-Label OTC Products Lands In Top 3 Search Positions

Amazon Private-Label OTC Products Lands In Top 3 Search Positions by Laurie Sullivan , Staff Writer @lauriesullivan, (September 11, 2018) Basic Care, Amazon’s private-label over-the-counter product, was the top brand in Amazon’s search results for the OTC allergy category from August 1 through August 15, according to data released by Kantar Media on Tuesday. Kantar Media … Continue reading Amazon Private-Label OTC Products Lands In Top 3 Search Positions

Why you’ll benefit from fully funding your core brand terms on Amazon

You may be wondering why you’d want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money. David Hassler on August 15, 2018   Advertisers are always looking for new opportunities to increase brand awareness, drive engagement … Continue reading Why you’ll benefit from fully funding your core brand terms on Amazon

Amazon’s Third-Party Product Strategy: If You Can’t Regulate Them, Replace Them

Sebastian Bryers — June 19, 2018 Follow @srbryers — June 19, 2018 geralt / Pixabay Third-party sales are booming on Amazon. The company’s platform for third-party sellers, Amazon Marketplace, accounted for $ 9.3 billion of the company’s first quarter earnings this year, showing it’s no longer just a platform for part-time side hustlers. Any business … Continue reading Amazon’s Third-Party Product Strategy: If You Can’t Regulate Them, Replace Them

How to Use Headline Search Ads to Promote Your Products on Amazon

Richard Hammond — May 15, 2018 Follow @Big_Hambo — May 15, 2018 Amazon’s Sponsored Ads platform is growing in popularity as a cost-effective and robust advertising option for sellers on Amazon’s global e-commerce website. As Amazon continues to dominate the online shopping arena, it’s no wonder more and more sellers are drawn to finding out … Continue reading How to Use Headline Search Ads to Promote Your Products on Amazon