Forrester report finds growing consumer concern but “cavalier attitude” about data protection among brands surveyed. Greg Sterling on April 8, 2018 Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between … Continue reading Survey: Chasm exists between brands and consumers on data privacy
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute Greg Sterling on April 6, 2018 BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where … Continue reading SMB marketing survey finds only 3% use outside agency or vendor
Jeremiah Chua — March 1, 2018 — March 1, 2018 When you’re trying to choose the right survey software, you have a wide range of factors to consider. Each software provider has its own page of features, benefits and a unique sets of pros and cons to review. Your eyes begin to glaze over, and … Continue reading 4 Steps to Choosing the Right Survey Software
The vast majority of BigCommerce survey respondents expect to see higher holiday revenue in 2017. Amy Gesenhues on October 19, 2017 As we head into peak holiday shopping season, a survey of online retailers conducted by BigCommerce reveals more than a third began their holiday preparations months earlier than last year. The e-commerce software … Continue reading Survey: 37% of online retailers started holiday preparations earlier this year
Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers. Greg Sterling on August 30, 2017 One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials and Generation Z are less likely to be … Continue reading Survey: More consumers seeking to buy directly from brands vs. retailers
Amy Campbell — July 26, 2017 — July 26, 2017 When it comes to social media for businesses, there’s an undeniable pressure to be funny and edgy. It’s become commonplace for brands on social media to join in on the current conversations sweeping the nation, armed with a stockpile of GIFs, memes, and topical references. … Continue reading Should Brands on Social Media Get Clever? Survey Says…Probably Not
It’s easy enough to use a survey to test out a website or campaign, but how do you know if the answers you get are truthful? Columnist Brian Massey helps you weed out the pretenders among your participants. Brian Massey on July 13, 2017 A/B testing delivers powerful data to a marketer, researcher or … Continue reading How to ask survey questions of liars and pretenders
David Ensing — June 29, 2017 — June 29, 2017 OpenClipart-Vectors / Pixabay From time to time customer experience managers will hear the following questions from their internal clients: “Is our response rate too low?”; “What can we do to increase our response rate?” or; “Should we provide an incentive for people to respond?” Like … Continue reading Improving Survey Response Rates Through Incentives
Alicia Esposito — June 13, 2017 — June 13, 2017 Surveys are tried and true assets in most content arsenals. The reasons why are pretty clear: surveys can give brands a lot of amplification power, using key takeaways and unexpected trends to fuel social sharing and even PR/media outreach. When designed well, surveys also empower … Continue reading 5 Ways to Extend the Life of Survey Data
Chelsea Weber — April 13, 2017 Follow @gothamCulture— April 13, 2017 Let’s face it: For many workers, the annual Employee Engagement Survey is meaningless. Once a year, employees throw their opinions onto a form that goes…well, somewhere. They see no real changes as a result of their participation. The next year, the same questions appear … Continue reading 8 Reasons Your Employee Engagement Survey Isn’t Working
