Jana Barrett — July 31, 2018 Follow @_janabarr — July 31, 2018 Looking at customer experience (CX) and churn in the SaaS environment from a high level, there’s one theme that stands out from the mix: The fact that we live in what’s called a “switching economy.” The term, coined by economists, describes a current … Continue reading Acing Omnichannel Support in SaaS
Maria Jones — July 23, 2018 — July 23, 2018 The introduction and development of mobile search have led to many changes to SEO, but the biggest effect is the rise of local SEO. As of now, regardless of the size of a business, everyone is driving their efforts in improving their local SEO and … Continue reading Effective Strategies to Support and Develop Content for Local SEO
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns Kevin Lee on May 2, 2018 Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing … Continue reading How to use good ol’ PPC to support fun and creative branded content
Seleah Gardiner — April 13, 2018 — April 13, 2018 Mediamodifier / Pixabay We are living in an age of uncertainty. There’s more volatility in our politics, economics, and increasingly, our climate. For brands, this translates into sudden support spikes. In 2016, Con Edison weathered the impact of Storm Jonas upon New York City. Intuit, … Continue reading How to Prepare For Support Spikes in the Age of Uncertainty
The key to a successful transformation proves to be a focus on core values. Robin Kurzer on April 3, 2018 Every day we hear of more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail apocalypse, anyone?), but in many instances, it’s a … Continue reading Everything old is new again: How some traditional brands have used martech to support growth
Dusti Arab — March 29, 2018 — March 29, 2018 If you’re in the middle of a growth cycle with your company, tasks on your to-do list at the end of the day can quickly pile up, even if you currently have a team in place. It’s easy in this situation to have the thought … Continue reading 7 Ways Virtual Support Can Make Your Team More Productive
Jeremiah Chua — March 18, 2018 — March 18, 2018 Email is still the top channel for customer support because it’s quick and convenient. Or, at least, customers expect it to be. According to Help Scout, 41% of customers want a response to an email within six hours, and most aren’t willing to wait more … Continue reading 6 Tips on Upping Email Support Efficiency
Julie Morse — February 14, 2018 — February 14, 2018 When your customers want to reach you, where do they go? Chances are, they head to your social media accounts. While phone and email are still critical support channels, it’s no surprise that nearly 70 percent of consumers have used social media for customer service … Continue reading How to Offer Outstanding Social Media Support
By Lyena Solomon February 8th, 2018 Everything starts with planning and setting expectations and goals. I covered initial phase of website Localization in How to Plan Website Globalization & Localization post. By now, you should know your organization’s globalization mission and have a plan to support it. Armed with goals to support the mission and … Continue reading SEO Localization Roles and Support Systems
Are you looking for ways to increase your organic visibility and rankings in local search results? Contributor Kristopher Jones shares how to shine in local search results using locally focused content. Kristopher Jones on February 6, 2018 The rise of mobile search has led to many changes in SEO, but none more dramatic than … Continue reading How to create content to support local SEO and rock the rankings
