Reddit AI-Driven Keyword Ad Targeting Follows Conversations by Laurie Sullivan , Staff Writer @lauriesullivan, October 11, 2024 Reddit released a Keyword Targeting feature on Friday, giving advertisers another way to connect with those who engage across Reddit’s communities. Artificial intelligence provides the ability to identify precision in context. The tools broaden contextual options for advertisers. Until now, keyword … Continue reading Reddit AI-Driven Keyword Ad Targeting Follows Conversations
Category Archives: Reddit
Reddit stock slumps after CEO Steve Huffman teases paywalled subreddits
August 07, 2024 Reddit earnings: Stock slumps, CEO Steve Huffman teases paywalled subreddits Huffman floated the idea on an earnings call this week, but stopped short of giving a timeline for such a move. BY Chris Morris Reddit’s CEO is hinting that the social media site could explore some paid options for select subreddits now that … Continue reading Reddit stock slumps after CEO Steve Huffman teases paywalled subreddits
Reddit forecasts higher quarterly revenue, owing to growing ad spend
August 06, 2024 Reddit forecasts higher quarterly revenue, owing to growing ad spend The earnings also fan optimism that Reddit’s content licensing deals with Alphabet’s Google and Microsoft-backed OpenAI are paying off despite a fiercely competitive social media market, as it looks to diversify its revenue streams. BY Reuters Reddit forecast third-quarter revenue above Wall Street … Continue reading Reddit forecasts higher quarterly revenue, owing to growing ad spend
Microsoft, Other Search Engines Blocked From Indexing Reddit Content
Microsoft Blocked From Reddit Content, Declined To Play By Rules by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2024 Reddit recognizes that its user-generated content and the ideas behind it have become a valuable source of information for millions — similar to the awareness of what user-generated content could lead to in the early days … Continue reading Microsoft, Other Search Engines Blocked From Indexing Reddit Content
Reddit Heats Up Major Sports League Partnerships With Ads, Fan Posts
Reddit Heats Up Major Sports League Partnerships With Ads, Fan Posts by Laurie Sullivan , Staff Writer @lauriesullivan, July 22, 2024 Reddit has struck deals with major sports organizations through a program that should help it increase revenue and drive more traffic to the site. Deals with the NFL, NBA, MLB, NASCAR, and PGA Tour will … Continue reading Reddit Heats Up Major Sports League Partnerships With Ads, Fan Posts
Cannes Lions: Reddit Taps Comments To Increase Ad Performance
Cannes Lions: Reddit Taps Comments To Increase Ad Performance by Laurie Sullivan , Staff Writer @lauriesullivan, June 17, 2024 Reddit will put more ads in its comment section allowing redditors’ comments to feed the ads. The company announced its plans Monday at the Cannes Lions International Festival of Creativity to serve more ads within the conversations in … Continue reading Cannes Lions: Reddit Taps Comments To Increase Ad Performance
What Reddit Trending Search Terms Tell Advertisers
What Reddit Trending Search Terms Tell Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2024 The number of daily active users on the Reddit platform has skyrocketed to 82.7 million in the quarter since the company went through its initial public offering (IPO) in March — up 37% compared with the same period last … Continue reading What Reddit Trending Search Terms Tell Advertisers
Reddit kicks off its first-ever earnings call in a very Reddit way, answering questions from users
May 07, 2024 Reddit kicks off its first-ever earnings call in a very Reddit way, answering questions from users It wasn’t quite an AMA, but Reddit executives fielded a few questions submitted by Redditors on the company’s first earnings call. Here’s how it went. BY Chris Morris Reddit has always marched to the beat of its … Continue reading Reddit kicks off its first-ever earnings call in a very Reddit way, answering questions from users
Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO
Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2024 Reddit will likely step up the creation of new advertising services since going through an initial public offering (IPO) in March. In public beta, the company on Wednesday released Dynamic Product Ads, the … Continue reading Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO