By Reuters January 18, 2024 (Reuters) — Social media platform Reddit has drawn up detailed plans to launch its initial public offering (IPO) in March, moving forward with a listing it has been eyeing for more than three years, according to people familiar with the matter. It would be the first IPO of a … Continue reading Reddit plans for IPO in March
Category Archives: Reddit
Reddit’s long-awaited IPO might finally be happening soon
By Chris Morris November 28, 2023 Reddit’s long on-again, off-again plans to go public might be on yet again. Bloomberg reports that the social media giant has once more begun holding talks with potential investors, with optimism rising about a possible window for public debuts. A Reddit IPO could come as early as the … Continue reading Reddit’s long-awaited IPO might finally be happening soon
Reddit launches AI keyword research tool
Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost reach and efficiency of campaigns. Nicola Agius on September 1, 2023 Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, … Continue reading Reddit launches AI keyword research tool
Reddit Introduces First-Party Measurement Tools
Reddit Introduces First-Party Measurement Tools by Laurie Sullivan @lauriesullivan, August 24, 2023 Reddit has launched two first-party measurement tools — Reddit Brand Lift and Reddit Conversion Lift — which are intended to quantify the incremental impact and overall effectiveness of campaigns. The tools were introduced Thursday, along with the company’s internal analyses justifying their worth. The two … Continue reading Reddit Introduces First-Party Measurement Tools
A Reddit transcription community will shut down over a ‘lack of trust’ in the platform
A Reddit transcription community will shut down over a ‘lack of trust’ in the platform Kris Holt @krisholt A group of Reddit volunteers who transcribe media from other subreddits are shutting down their community, in part due to changes the company is making to its API. The community, r/TranscribersOfReddit, will close its doors … Continue reading A Reddit transcription community will shut down over a ‘lack of trust’ in the platform
Popular subreddits welcomed porn content to protest Reddit’s API changes
Popular subreddits plan to extend API protests indefinitely Will Shanklin Moderators from popular Reddit communities say they plan to extend their blackout protests indefinitely. Many of the subreddits protesting the company’s API changes were initially scheduled to participate only from Monday to Wednesday this week. But the vow to extend the demonstration came after … Continue reading Popular subreddits welcomed porn content to protest Reddit’s API changes
Searches Rise For A Reddit Alternative Since API Charges Increased
Searches Rise For A Reddit Alternative Since API Charges Increased by Laurie Sullivan @lauriesullivan, June 20, 2023 Data released Tuesday reveals that nationwide Google searches around an alternative to Reddit have risen by 127% since the platform blackout started. The findings, compiled by web-hosting experts at Hostinger, also found some states are more anxious for … Continue reading Searches Rise For A Reddit Alternative Since API Charges Increased
Reddit Contextual Keyword Targeting And Product Ads Launch
Reddit Contextual Keyword Targeting And Product Ads Launch by Laurie Sullivan @lauriesullivan, June 9, 2023 Reddit on Friday introduces Keyword Targeting and Product Ads, two new Reddit advertising solutions aimed at supporting advertisers on the platform, as contextual advertising and product ad targeting continues to expand outside of search. Users on the Reddit platform contribute … Continue reading Reddit Contextual Keyword Targeting And Product Ads Launch
Reddit To Launch Karma Kash, Reduce Marketing Swag By Half
Reddit To Launch Karma Kash, Reduce Marketing Swag By Half by Laurie Sullivan @lauriesullivan, May 5, 2023 Reddit’s initiative to help minimize the impact of marketing giveaways and promotional waste, scheduled to launch June 1, will offer a donation to non-profits rather than giving a promotional gift, also known as swag. Karma Kash — the … Continue reading Reddit To Launch Karma Kash, Reduce Marketing Swag By Half
Reddit Continues To Update Ad Platform
Reddit Continues To Update Ad Platform by Laurie Sullivan , Staff Writer @lauriesullivan, March 23, 2023 Reddit on Thursday made it easier to set up and run advertising campaigns across its platform as the company continues to grow its global ad business. Updates to Reddit Ads Manager are intended to make set-up and management easier. The … Continue reading Reddit Continues To Update Ad Platform