by Susan Gilbert June 30, 2016 Follow @SusanGilbertJune 30, 2016 Use Influencer Marketing with SEO Optimization to Grow Your Reach In order to grow your brand your business needs to combine your existing SEO efforts with influencer marketing. No longer do we produce content just for search engine visibility — our audience is now requiring … Continue reading How Your SEO Strategy Can Connect You With Influencers
by Denise Chan June 30, 2016 Follow @denisechan26June 30, 2016 There are some things that just go together. Peanut butter and jelly, Han Solo and Chewie, Mulder and Scully, Snapchat and millennials… and LinkedIn Ads and B2B marketing. If you’re a B2B marketer and you’re not already using LinkedIn Ads, here’s the butter to your … Continue reading Paid Social Strategy 101: LinkedIn Ads
by Jordan Lore June 29, 2016June 29, 2016 Utter the phrase “lead nurturing” and marketers will shudder in fear. Fear of being sent away to the dark corners of the office creating long and complicated email drip campaigns — the stuff marketing nightmares are made of. But at the end of the day, complicated or … Continue reading Conversion Jackpot: How To Add Social Media to Your Lead Nurturing Strategy
Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach. Ryan Shelley on June 29, 2016 Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and … Continue reading 7 types of keywords to boost your SEO strategy
by Denise Chan June 29, 2016 Follow @denisechan26June 29, 2016 Many advertisers are now shifting their budgets towards Instagram Sponsored Ads. With 80 million photos and 3.5 billion likes generated daily on the platform, brands are eager for a slice of the social commerce pie. The secret is, Instagram is easy. You don’t need professional … Continue reading Paid Social Strategy 101: Instagram Sponsored Ads
by Katrina Manning June 27, 2016 Follow @KCinnarollJune 27, 2016 If you run a website, you understand it is imperative to have a SEO strategy. Sure there is link building and content creation, but do those types of actions produce long-lasting results on a consistent basis? Today’s SEO has to withstand user search changes as … Continue reading How to Implement a Long-Term SEO Strategy
by Gina Botti June 27, 2016June 27, 2016 Email marketing remains one of the most important marketing tools for businesses. Yes, there are other effective marketing channels such as paid search, display, social, and even blogs. But of all these channels, email offers one of the highest returns. In fact, the DMA estimates that email … Continue reading The 3 C’s Behind A Successful Email Marketing Strategy
by Carrie Dagenhard June 27, 2016June 27, 2016 Whether you’re trying to calculate how many cups are in a quart, find the name of that actor from that one movie you watched last weekend or locate the closest Indian buffet (mmm), chances are you start your journey on Google. (Or maybe Bing, Yahoo or—gulp—AOL.) It’s … Continue reading 9 Organic Keyword Strategy Hacks You Need To Know
by Denise Chan June 24, 2016 Follow @denisechan26June 24, 2016 Facebook is the largest social media network in most major markets, both when it comes to organic user engagement and the average paid social strategy. It’s the leader in social referral traffic and social commerce, driving 85% of all social commerce orders. The average American … Continue reading Paid Social Strategy 101: Facebook Ads
by Naman Kapur June 26, 2016 Follow @kapur_namanJune 26, 2016 The other day I was on this quiz app and was frivolously checking out random quizzes and topics, not that it was my first day on that app—I used to do this every day until I accidentally clicked on weekly leaderboard. I saw some of … Continue reading Gamification: The Ultimate Strategy to Boost App User Engagement
