Heather R. Morgan — February 2, 2017 Follow @HeatherReyhan— February 2, 2017 Writing a successful sales email requires a careful consideration of options and variables, rather than a one-size-fits all approach. No matter who your audience is, or what you’re selling, the most important aspect of a cold email is figuring out how to instantly … Continue reading 7 Things That Influence Every Sales Email Strategy
Jeff Weinberger — February 1, 2017 Follow @jweinberger— February 1, 2017 It seems like a pretty simple statement: getting your strategy right and avoiding a strategy mistake is critical to getting the outcome that maximizes your marketing and business potential. Many companies, especially smaller and mid-size companies, tend to put lots of work into getting … Continue reading How to Avoid Your Biggest Strategy Mistake
Alice Chen — January 30, 2017 — January 30, 2017 You may have heard of and even experienced omnichannel retailing (or omni commerce) even if you don’t know what it means. Omnichannel is named so because “omni” is Latin for “all”, and omnichannel means the integration of all channels to create a seamless experience. When … Continue reading 6 Reasons You Should Be Thinking About an Omnichannel Strategy
Lacy Boggs — January 30, 2017 Follow @blogspiration42— January 30, 2017 There’s a continuum of action for business. (And life, but we’re really only talking business here.) One the one end is strategy. It’s cerebral. It’s thinky. It requires many post-it notes and paper and books and maybe my favorite, a bullet journal. At the … Continue reading Are You Focused on Tactics or Strategy? The Goal is Strategic Execution
Jesse Boskoff — January 27, 2017 Follow @jesseboskoff— January 27, 2017 Online marketers can be harsh on Search Engine Optimization (SEO) strategies saying today’s SEO ineffective. But that is far from truth. SEO has just simply changed with the times, too quickly in cogent with search engine algorithms. Despite a few challenges, SEO remains the … Continue reading Reasons Why Your SEO Strategy Isn’t Working
Ligia Aguilhar — January 23, 2017 Follow @ligia_aguilhar— January 23, 2017 The most-watched sporting event of the year is coming. On February 5, 2017, football fans will gather around their TVs to watch The Final Playoff in Houston, Texas. This is also one of the most important moments of the year for the advertising industry … Continue reading 5 Tips to Create a Successful Social Media Strategy for February’s Big Game [Infographic]
Dhariana Lozano — January 20, 2017 Follow @DhariLo— January 20, 2017 Social media is more of a marathon than a sprint. If you feel like your social media strategy and growth have been slacking, you may just need small tweaks to get it back on track. In this post I’ll review a few “secrets” to … Continue reading How To Get The Most Out Of Your Social Media Strategy
How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition. Bridget Roman on January 18, 2017 Every digital marketer loves talking about consumer-facing apps, and why shouldn’t they? They’re fun, flashy, and — … Continue reading 5 tips for gaining a competitive advantage with your enterprise mobile app strategy
by Laurie Sullivan@lauriesullivan, January 16, 2017 Search intent signals and data can help to improve triggers that deliver personalized email campaigns, with 45% of retailers saying they plan to roll out a strategy to better engage consumers based on specific behaviors and activities this year. Retail TouchPoints and Magnetic in September 2016 … Continue reading 22% Of Retailers Have No Triggered Email Strategy
Julie Chomiak — January 14, 2017 — January 14, 2017 Digital marketing has become critical for business growth over the past few years. Whether you’re emailing customers with personalized promotions, queueing up a social media campaign, or revising your organic SEO ranking, these are all necessary pieces of a 360-degree digital marketing strategy. For small … Continue reading How to Create a 360-Degree Digital Marketing Strategy
