Category Archives: Marketing Testing

Contribution margin: How to tell if your marketing makes cents

Is your marketing making you money or losing it? Columnist Jacob Baadsgaard explains how determining and tracking your contribution margin can help your marketing initiatives remain profitable. Jacob Baadsgaard on July 13, 2016   You may have heard the old one-liner, “We lose money on every sale, but we make it up in volume!” It … Continue reading Contribution margin: How to tell if your marketing makes cents

How to Make Sure Your Strategy Isn’t Stuck Like Bill Murray in ‘Groundhog Day’

by Kristin V. McNulty February 2, 2016February 2, 2016 Today marks the highly anticipated tradition of our beloved Punxsutawney Phil and his famous shadow; when most wait with bated breath for the promise of spring and seasonal change. As we quote Bill Murray around the agency and toss out quips from the famous film that … Continue reading How to Make Sure Your Strategy Isn’t Stuck Like Bill Murray in ‘Groundhog Day’