Matt Banner — February 20, 2017 — February 20, 2017 Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, or a bustling startup, people expect their interactions to be something that wows them. Simple ads are important, but they are just a piece … Continue reading How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy
Christopher Jan Benitez — February 18, 2017 Follow @christopherjanb— February 18, 2017 Blogger outreach is an essential aspect of content marketing that will bring your brand exposure and quality backlinks for search engine optimization (SEO). However, it is a tedious and time-consuming process that will face you with a ton of rejections. Just think about … Continue reading Effective Blogger Outreach Strategy
Jane Binnion — February 11, 2017 Follow @janebinnion— February 11, 2017 Most organisations that invite me to work with them do so because their outgoing communications are random and therefore mostly ineffective. Statements such as this are common place; We know we need to get organised but we don’t know where to start. So in … Continue reading An End To Random, Unless Random Is Your Social Media Strategy.
Augustus Franklin — February 16, 2017 Follow @augfrank— February 16, 2017 Long before the internet emerged as a powerful medium to reach out to your audience, political organizations invested in expensive broadcast campaigns. Politics has always been about listening. Woodrow Wilson, who was President of the United States a hundred years ago, said, “The ear … Continue reading 11 Lessons From Political Listening to Supercharge Your Digital Strategy
Chris Goward — February 16, 2017 — February 16, 2017 From simple message segmentation to programmatic ad buying and individual-level website customization, the combination of big data and technology is transforming the possibilities of personalization. But the rise of personalization tools and popularity has also meant the rise of marketers doing personalization the wrong way. … Continue reading A Roadmap to Creating An Effective Personalization Strategy
Columnist Anna Shirley provides tips for enhancing your YouTube video ads using some new (and not-so-new) AdWords features. Anna Shirley on February 15, 2017 A 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to watch video content. Many … Continue reading How to spice up your TrueView audience strategy on YouTube
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales. Travis Wright on February 13, 2017 Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that … Continue reading Why brands should embrace UGC as part of their marketing strategy
Bob Hutchins — February 9, 2017 Follow @Bobhutchins— February 9, 2017 A few weeks ago on the BuzzPlant Blog we laid out our four resolutions for creating better video content in 2017. We committed to: Enhancing conversations (a major tenet of Finally Human). Measuring for attention. Meeting our audience on mobile. Not assuming audiences, but … Continue reading 5 Ways to Strengthen Your Online Video Strategy
Pete Campbell — February 7, 2017 Follow @https://twitter.com/petecampbell— February 7, 2017 Think back to Q4, 2016 – you and your team are sat around a conference table to review the emerging trends and technologies from the past year as you develop your 2017 strategy. But even with your 2017 digital strategy in hand, it’s impossible … Continue reading 10 Tips to Help Shape Your SEO Strategy
Swapnil Bhagwat — February 3, 2017 Follow @swapnildigital— February 3, 2017 A business can accrue innumerable advantages from social media campaigns, right from positioning to conversion. However, how to conduct social media marketing is the million-dollar question that many businesses face. Some of the other questions that hover in the mind are: What about the … Continue reading Turbo Charge Your Social Media Strategy With 10 Easy Tips
