Maura Canavan — July 6, 2017 — July 6, 2017 If you read our blog regularly, you’re probably used to hearing us say that the era of app acquisition being the most critical metric for app marketers is over. And that’s true! Successful mobile apps are all about user engagement. App acquisition is still important, … Continue reading How to Create an Instagram Ad Strategy That Makes an Impact (And Why You Should)
Codrin Arsene — July 6, 2017 Follow @digitalpart — July 6, 2017 Kicking off your content strategy has never been easier: Searchmetrics Content Experience Review If you work in search engine optimization, you know there a lot of great tools to get a great SEO strategy in place quickly and efficiently. It’s also never a … Continue reading Kicking Off Your Content Strategy Has Never Been Easier: Searchmetrics Content Experience Review
Bob Hutchins — June 29, 2017 Follow @Bobhutchins — June 29, 2017 By the time you figure out what works, it doesn’t. That’s social media for you – a constantly changing frontier where “best practices” are best because they’re unique and interesting, standing out from the crowd. They challenge the status quo, suggesting a new … Continue reading How to Build a Sustainable Social Marketing Strategy [Infographic]
Burke Turner — June 26, 2017 Follow @weareatmosphere— June 26, 2017 Are there any holes in your people strategy? In today’s knowledge economy, where business relies on enabling talent to thrive, your people strategy must have the agenda of unlocking talent to deliver sustainable corporate growth. It’s about providing the right set of tools to … Continue reading Technology and People Strategy
How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types. Brad O’Brien on June 26, 2017 Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and … Continue reading B2B vs. B2C: What’s the social strategy?
Stacey Rudolph — June 23, 2017 — June 23, 2017 Unlike in the past when consumers used to browse the internet from the PC only, these days the average consumers switches from device to device on a daily basis. This is what is known as cross-device consumption. According to Marketing Land, the typical consumer now … Continue reading Why Marketers Should Embrace Cross-Device Marketing Strategy [Infographic]
Evelyn Timson — June 19, 2017 Follow @Aspect_FandV— June 19, 2017 Today’s digitally savvy new media consumers are voracious consumers of content. But this voracity has evolved over the years to become more refined and discerning in appetite. Just as the proliferation of coffee shops has seen us become coffee connoisseurs, so too has the … Continue reading The Help-Hub-Hero Approach to Video Content Strategy
Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience. Amanda Evans on June 19, 2017 Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a … Continue reading PPC strategy: Planning beyond the click
Mandy Edwards — June 13, 2017 Follow @memktgservices— June 13, 2017 Last year I made the case for social media marketing for small businesses in terms of why they need to even use it. According to the 2017 Social Media Marketing Industry Report from Social Media Examiner, 92% of marketers said that social media is … Continue reading Your Business Needs a Social Media Marketing Strategy Right Now
Amity Kapadia — June 12, 2017 Follow @amitykapadia— June 12, 2017 If you polled a group of marketing experts and asked them to name their favorite type of lead, one response would clearly stand out: Referrals. Referrals aren’t just the channel-of-choice for marketers, either. In fact, a University of Pennsylvania study found that referred customers … Continue reading How To Get The Most Out Of Your Referral Marketing Strategy
