It’s well known that it costs far more to acquire a new customer than to keep the customers you do have happy. This principle extends to other areas of your business. It takes substantial effort to bring people to your website. And once they’re there, you need to take every opportunity to keep them engaged or to return to your site. Doing so will ensure that your audience remembers your business and buys from you.
Setting up re-engagement strategies will make it possible for you to bring back users who have already interacted with your website. Let’s check out a few practical ways to re-engage your website visitors.
Drip emails for abandoned shopping carts
When your site users have added products to a shopping cart, it’s clear that they’ve thought about your product and desired it enough to take steps to buy it. But it’s less clear why they abandoned their carts. Your site visitors may have been distracted or decided that they wanted to look for lower prices elsewhere.
Whatever their reasons may be for exiting your payments page, you’re better off trying to win them back than starting over to bring new people to your site.
You can use email drip campaigns to send a pre-made email to your abandoned cart user. With a good email marketing service provider, you’ll be able to personalize the content by adding a discount coupon for the product they left behind.
Or, let them know that the product is flying off the virtual shelf and they have very little time to make it their own. This is a FOMO tactic, which when combined with the email message, can induce customers to finish their purchase.
Drip campaigns are automated and you can arrange the timing so that your email reaches users some time after they left their products behind. Timing is critical to re-engage your users, making drip email campaigns a powerful tool to use.
Target users showing an intent to exit
Popup forms disrupt your readers’ experience when they’re exploring your site. Place them too early and they’ll give your readers a reason to leave right away. But fail to show them all together, and you lose the opportunity to re-engage your users.
Build your optin popup using an exit-intent feature so that your optin form appears only when it detects that your user is about to switch or close the page. At this point, you can personalize your optin popup so that it appeals to the user enough to give you their email. Here are a few ways to personalize the optin popup:
- Create a lead magnet that’s related to the page the user was on. This is a specific type of lead magnet called a content upgrade
- Offer a discount for a product or solution that the user was just looking at that they can access by signing up with your brand
- Recommend a similar type of product to the one they were just looking at. Or promise to send relevant solutions that meet their needs via newsletters
Making personalized optin popups in this way will make users more likely to subscribe to your newsletters, giving you the chance to build a relationship with them.
Use push notifications
Push notifications are small clickable messages that appear on your user’s browser or as a notification from an app. They look like text messages but are far more interactive. The biggest benefit of add push notification features is that you can control its timing and personalize messages to a high degree.
In eCommerce and other types of businesses, sending the right message at the right time can make the difference between mediocre sales and breaking prior sales records. For example, a push notification can tell users that there’s a sale on, that your product is running out, or that there you’re offering a combination deal.
Work with a push notification plugin like PushEngage to reach out to your customers with relevant information at the right time – even when they’re in different timezones.
Promote your loyalty program
A loyalty program gives users a meaningful reason for continuing to buy from your company. They get rewards in the form of points, upgrades, cash back, and more, every time they buy from you. Your users will feel like they are losing something if they use your competitors.
Promote your loyalty program by making it visible to users on your website. You can also add it to your optin popup, letting people know that they benefit from having a long term relationship with your business.
Loyalty programs create a psychological effect where people feel like they’re missing out when they don’t buy from your business. This induces them to remember your brand and come back to your business site.
Add a live chat notification
You may have come across web pages where your attention is suddenly drawn to the sound of a chat message appearing on the screen. Usually, these small chat message notifications invite you to talk to a sales team member to learn more about the website’s products.
This is a live chat application in action. And it’s a powerful tool that can re-engage your visitor with ease. Why does this work? There are several reasons why adding a live chat notification helps:
- Your site visitor feels more comfortable talking to a real human being
- They can get their questions answered immediately
- Using a live chat tool is more convenient than waiting for an email response or doing a phone call
Adding the right live chat tool to your website is essential. A plugin with the right features will allow your customer support to help your audience via desktop, mobile, and tablet devices. It should also integrate easily with CRM platforms and screen-sharing tools to make good customer service possible.
When you’re able to re-engage your existing site visitors, you save time, money, and effort. Small but impactful strategies like sending a timely drip email or triggering a push notification will have a compounding effect later, and grow your business steadily.
Work with the tips given here and you’re certain to re-engage your website visitors, build a relationship with them, and turn them into paying customers.