Elizabeth Harr — July 25, 2017 — July 25, 2017 The goal of any brand strategy is to build a strong brand. That is because a strong brand—and an effective brand strategy—results in a higher return on investment for your marketing dollar. It is as true for professional services brands as it is for consumer … Continue reading Best Brand Strategy: Branded House or House of Brands?
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. Todd Saunders on July 25, 2017 In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, … Continue reading Got amazing content but no leads? 5 ways to rethink your paid strategy
Mandy Edwards — July 21, 2017 Follow @memktgservices — July 21, 2017 Why would I ever need an exit strategy? You may be asking yourself that after seeing the title of this post. In the past six weeks I have been asked that by three separate potential clients while we were meeting. Of course they … Continue reading Does Your Business Have an Exit Strategy?
By Lia Boangiu July 18th, 2017 If you subscribe to at least one good marketing news site, you’re well aware that everyone is still blogging to promote their products, services, and companies. What I want to look at in what follows are some of the trends that we’re likely to see happen, or which will … Continue reading 8 Blogging Stats For Your 2017 Strategy
Stacey Rudolph — July 17, 2017 — July 17, 2017 Did you know more than 70% of digital users access internet using multiple devices? Of course, this poses a new challenge to marketers and more than 84% of marketers feel that an important cross device marketing strategy is essential for success of their online business. … Continue reading The Rise of Multiple Device Content Consumption and the Growing Importance of Multi-Device Marketing Strategy [Infographic]
If you want a strong social media strategy, you simply can’t ignore SEO. Columnist Jordan Kasteler discusses how social and SEO work hand-in-hand. Jordan Kasteler on July 18, 2017 at 10:33 am Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the … Continue reading How to use SEO data in your social media strategy
Robin Singh — July 18, 2017 — July 18, 2017 Templune / Pixabay A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing … Continue reading How to Integrate Offline Campaigns With Your Digital Marketing Strategy
Raianna Harders — July 15, 2017 — July 15, 2017 wilkernet / Pixabay As a millennial, I am constantly bombarded with marketing content. And for good reason. In addition to being expert multitaskers, having extremely short attention spans, and our skepticism for traditional advertising tactics, millennials, as a group, are: Projected to spend over $ … Continue reading Marketing to Millennials: 3 Simple Tips to Help Make the Most Out of Your Social Media Strategy
Disha Dinesh — July 8, 2017 Follow @Disha_Dee — July 8, 2017 Many marketers spend hours creating content, only to share it a few times before moving on to the next post. What good is brilliantly composed content when limited to a handful of promotions? Think about it. Email marketing has drip campaigns, where marketers … Continue reading 6 Social Media Automation Tools to Upgrade Your Content Strategy
Why Search Marketers Should Have A Cross-Border Strategy by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2017 Cross-border shopping will make up 20% of ecommerce in 2022, with sales of $627 billion, estimates Forrester Research. There is a shift in the way people make purchases, and this year an increasing number of overseas consumers … Continue reading Why Search Marketers Should Have A Cross-Border Strategy
