The independent DSP will allow advertisers to activate their first-party data, using Adobe’s Real-Time CDP, for campaigns across all channels including CTV. Chris Wood on March 17, 2022 Today, The Trade Desk announced an integration with Adobe’s Real-Time CDP, enabling advertisers to use their first-party data on the CDP for all channels through The Trade … Continue reading The Trade Desk announces Adobe CDP integration
Category Archives: Contest Marketing
5 Brilliant Giveaway Contest Ideas For Your Blog
Jared Atchison September 29, 2021 Blog giveaway contests are an excellent way to do something positive for your audience while driving engagement and traffic to your blog. 91% of users are actively searching for more interactive content online, and hosting contests on your blog is an excellent way to engage with your readers and drive … Continue reading 5 Brilliant Giveaway Contest Ideas For Your Blog
Is Your Content Marketing Campaign Effective? [Infographic]
Shane Barker — April 15, 2020 Visits on your website are crucial. So is the number of followers on your social media accounts. But these metrics are not enough to get a fair idea of the effectiveness of content marketing efforts. To get an accurate picture, you need to delve deeper. You need to look … Continue reading Is Your Content Marketing Campaign Effective? [Infographic]
How to Make Your Online Contest Go Viral in 2020 (5 Effective Ways)
Jared Atchison — November 29, 2019 Running an online contest is great for business growth. It builds excitement around your brand, furthers its reach, and increases conversions. Contests are useful because they offer your audience something you know they want. You can use that desire and buzz not only to achieve your marketing goals but … Continue reading How to Make Your Online Contest Go Viral in 2020 (5 Effective Ways)
10 High-Impact Hacks to Get More From Your Contest
James Scherer — November 24, 2017 — November 24, 2017 Online contests are nothing new. Businesses have been running them since the internet began, and to great effect. They have, for years now, been a huge driver of many business’ social media Following, engagement, lead generation, and (for those businesses who really know what they’re … Continue reading 10 High-Impact Hacks to Get More From Your Contest
D’oh! Three common content promotion mistakes
Coming up with an effective content promotion strategy can be trickier than you might think. Columnist Andrea Lehr highlights three common mistakes marketers make and offers tips on how to avoid them. Andrea Lehr on June 21, 2017 Think about the last great piece of content you saw. Did you find it directly at the … Continue reading D’oh! Three common content promotion mistakes
Don’t Forget the Bells and Whistles
by James Potter Follow @thelinkedinmanOctober 21, 2016 LinkedIn has taken time to ensure that a wide range of third-party rich content providers can integrate with the platform, for the benefit of LinkedIn users. Using these rich content providers the right way will have a positive impact on your profile in search results, your credibility, and … Continue reading Don’t Forget the Bells and Whistles
What Makes a Successful Contest?
by Kevin Ho Follow @mayoshrimpAugust 7, 2016 Running a social promotion is one of the best ways to attract a targeted list of leads for your business. That’s because social promotions are fun, and users find them easy to understand and easy to engage with. If setup correctly, contests also have a natural element of … Continue reading What Makes a Successful Contest?
The Top 5 Apps For Your Next Social Media Contest
by Jeff Bullas June 14, 2016June 14, 2016 Running a social marketing campaign is a great way to build your email list and generate more engagement with customers and fans. A social media contest could be as simple as running a small sweepstakes, or as complex as running a photo contest that includes social sharing, … Continue reading The Top 5 Apps For Your Next Social Media Contest
Engage Your Audience With Social Media Contests
by Suzanne Hoenig December 8, 2015December 8, 2015 We’ve talked before about social media contests, particularly the hashtag contest: To generate momentum for your brand’s social properties To raise engagement with your brand To develop relationships with your would-be brand advocates Now, let’s talk about contests that do more. Contests that bring in some of … Continue reading Engage Your Audience With Social Media Contests
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