Margot da Cunha — November 25, 2017 — November 25, 2017 So you’re running paid search and display ads through Google, you’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even running some guerilla advertising campaigns, or commercials through NPR. But for some strange reason, you dismissed Instagram, unsure … Continue reading The Complete Guide to Advertising on Instagram
Amanda Oliver — November 14, 2017 — November 14, 2017 Over the last year, Instagram has rolled out platform-wide improvements for targeting, video ads, and more. They also added the ability to run ads in Instagram Stories as of March. With almost a billion people now on Instagram and 300 million people watching Instagram Stories … Continue reading Instagram Ad Changes You Must Know to Master the Holidays
Jonathan Chan — October 9, 2017 Follow @joncwrites — October 9, 2017 Wokandapix / Pixabay Did you know Instagram has over 600 million users, 100 million of which are daily active users? Within those 100 million users you’ve got men and women of all different ages with a variety of interests from food and homeware … Continue reading How to Make Instagram Ads That Generate Exciting Results
Ivan Ivanov — August 18, 2017 — August 18, 2017 Machine learning is slowly transforming the way we interact with visual content. When you type “beach” in your Google Photos, the Assistant will find and show you all the photos from your summer holidays. But among them, there will be a few images that shouldn’t … Continue reading Should I Use A Unique Hashtag Or Jump On A Trend For My Instagram Campaign?
Carol Stephen — August 18, 2017 Follow @Carol_Stephen — August 18, 2017 Beware Instagram Follow Unfollow Backlash: A New Kind Of Fail Recently a couple of different accounts on Instagram followed me, waited for me to follow back, then unfollowed me. They were both major fails and here’s why. Here’s another person writing about same … Continue reading Beware Instagram Follow Unfollow Backlash: A New Kind Of Fail
Maura Canavan — July 6, 2017 — July 6, 2017 If you read our blog regularly, you’re probably used to hearing us say that the era of app acquisition being the most critical metric for app marketers is over. And that’s true! Successful mobile apps are all about user engagement. App acquisition is still important, … Continue reading How to Create an Instagram Ad Strategy That Makes an Impact (And Why You Should)
Mary Lister — May 25, 2017 — May 25, 2017 As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent. When I kept bugging them, most responded saying that they either only saw terrible ads, or none at all. … Continue reading 13 of the Best Instagram Ads We’ve Ever Seen
A couple of months ago, Snapchat started showing computer-curated Stories in search results. Now Instagram is, too. Tim Peterson on May 23, 2017 It’s a weekday, so Instagram is copying Snapchat again. Roughly two months after Snapchat began showing algorithmically curated Stories in its search results, Instagram has started displaying algorithmically curated Stories on … Continue reading Instagram’s Location, Hashtag Stories are its spin on Snapchat’s search-driven Stories
Carlo Pacis — April 28, 2017 — April 28, 2017 Instagram competitions are awesome for business. They help you reach engage new fans and generate leads with the serious potential to drive massive sales. They’re one of the most popular ways to market on the visual media platform, because it’s one of the most effective … Continue reading How to Run a Successful Instagram Competition (2017)
Andrew Raso — November 13, 2016 Follow @andrewraso1— November 13, 2016 Instagram has never been more popular than it is now. It was already on the fast track to success when it launched in 2010, and it seems to have strapped on a jetpack after Facebook’s acquisition of the site. According to eMarketer, the number … Continue reading 7 Quick Tips to Get More Out of Your Instagram Ads
