Akvile DeFazio February 12, 2021 While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around longer, having more data, and more ad placements compared to its younger adopted sibling platform, we do find that more often than not, Instagram is slightly more expensive than Facebook … Continue reading How Much Do Instagram Ads Cost in 2021? (+ How to Make the Most of Your Budget)
Allison Hall August 12, 2020 Why create an Instagram ad for your company? According to Instagram, there are 400 million users and 80 million posts daily. In addition, paying for advertisements does not need to be a large financial commitment. Instagram will try to get you as many results for whatever budget you select — … Continue reading How to Create an Instagram Ad That Will Drive Sales
Callum Coard — March 26, 2020 The pros and cons of Instagram advertising, how much it costs, what ad formats are available and how to set up your first campaign. Instagram has positioned itself as one of the fastest-growing social networks in recent years, passing the one billion monthly active user mark in 2018. The … Continue reading The Complete Guide to Instagram Advertising
Akvile DeFazio — March 10, 2020 Are you interested in gaining audience intel, understanding their pain points, gauging their interest in preferences, and driving more engagement through your Instagram Ads campaigns? As a business or ad account manager, of course you are! You can now accomplish all of these goals by adding an interactive polling … Continue reading How to Use Instagram Story Ads Polls to Gather Intel and Drive Engagement
Margot Whitney — January 27, 2020 Now that we’ve entered a new decade, it is hard to imagine a time pre-Instagram. And with over 1 billion users, it is pretty clear that Instagram plans to stay. I would spend time introducing this post with more stats about Instagram usage for business—but I believe all of … Continue reading 6 Strategies for Click-Worthy Instagram Carousel Ads
Greetje den Holder — October 2, 2019 Follow @GdenHolder You may be a brand that is thinking about running Instagram ads but has not tried anything yet. You might be like me and have tested an Instagram ad or two to see how it works. In two instances, it did not work for me at … Continue reading Instagram Ads: Best Practices for Beginners
The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on August 9, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago
Emily Goldfarb — August 8, 2019 — August 8, 2019 Instagram advertising presents different goals and requires an alternate approach when compared to other social media marketing methods. Because the platform’s users are highly engaged, Instagram is particularly conducive to connecting with target audiences, building brand loyalty and ultimately increasing conversion rates. In fact, 60 … Continue reading How to Run a Successful Instagram Advertising Campaign
Advertisers say demand is leading to more ads to the Instagram News Feed — particularly for users who have a history of engaging with ads. Amy Gesenhues on July 26, 2019 Recently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick test via her … Continue reading Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads
AdStage’s Paid Media report offers Q3 benchmark metrics for CPC, CPM and CTR across Facebook, Instagram, LinkedIn and Twitter. Amy Gesenhues on December 26, 2018 at 9:27 am Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the second quarter of 2018, with CPCs down 21 percent … Continue reading Instagram CPCs, CPMs drop as click-throughs continue to climb
