Category Archives: Instagram Advertisement

How to Use Instagram Story Ads Polls to Gather Intel and Drive Engagement

Akvile DeFazio — March 10, 2020 Are you interested in gaining audience intel, understanding their pain points, gauging their interest in preferences, and driving more engagement through your Instagram Ads campaigns? As a business or ad account manager, of course you are! You can now accomplish all of these goals by adding an interactive polling … Continue reading How to Use Instagram Story Ads Polls to Gather Intel and Drive Engagement

Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago

The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on August 9, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago

How to Run a Successful Instagram Advertising Campaign

Emily Goldfarb — August 8, 2019 — August 8, 2019 Instagram advertising presents different goals and requires an alternate approach when compared to other social media marketing methods. Because the platform’s users are highly engaged, Instagram is particularly conducive to connecting with target audiences, building brand loyalty and ultimately increasing conversion rates. In fact, 60 … Continue reading How to Run a Successful Instagram Advertising Campaign

Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads

Advertisers say demand is leading to more ads to the Instagram News Feed — particularly for users who have a history of engaging with ads. Amy Gesenhues on July 26, 2019 Recently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick test via her … Continue reading Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads

Instagram CPCs, CPMs drop as click-throughs continue to climb

AdStage’s Paid Media report offers Q3 benchmark metrics for CPC, CPM and CTR across Facebook, Instagram, LinkedIn and Twitter. Amy Gesenhues on December 26, 2018 at 9:27 am Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the second quarter of 2018, with CPCs down 21 percent … Continue reading Instagram CPCs, CPMs drop as click-throughs continue to climb