Alistair Taylor — October 2, 2017 — October 2, 2017 fancycrave1 / Pixabay Key account management (also known as strategic account management) is a proactive approach to not only winning new business but how you do business. It requires organization-wide change and coordination and it is this that differentiates it from a purely sales-driven strategy. … Continue reading Why Key Account Management Isn’t Just Another Sales Strategy
Emma Weir — September 29, 2017 — September 29, 2017 nvtrlab / Pixabay When it comes to email marketing, it’s imperative you have a good strategy in place, but what makes a winning email strategy? Take a look at some of our suggestions to creating that winner email marketing strategy… Plan, Plan, Plan The saying … Continue reading Building A Winning Email Strategy
Creating great content isn’t enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy. Andrew Dennis on September 28, 2017 Content strategy is an essential part of SEO — after all, content and links are among the … Continue reading SEO content strategy: How to grow visits by 300% in one year
Wayne Cerullo — September 25, 2017 Follow @b2ppartners — September 25, 2017 One of the great benefits of the new digital marketing world is the opportunity to monitor and respond to actual prospect behavior. No longer are we hamstrung by clumsy tactics that prevent us from fine-tuning our response to prospect behavior. No longer are … Continue reading A/B Test Nirvana and the Death of Marketing Strategy
Christopher Moore — September 21, 2017 Follow @cjmoore — September 21, 2017 Whether you’re building an ecommerce store via Shopify, BigCommerce, WooCommerce, or TicTail, growing a profitable venture can be a tough slog. From understanding the in-and-outs of your chosen commerce platform to marketing your venture online, choosing to become an ecommerce entrepreneur is not … Continue reading 5 Powerful Resources Ecom Entrepreneurs Should Add to Their Growth Strategy
Ivan Ivanov — September 21, 2017 — September 21, 2017 There’s no doubt that Facebook is one of the top social media platforms. With a constant user growth and adapting to a new network paradigm shift towards more engaging content, Facebook is not MySpace or Friendster. It has established itself to be a spot for … Continue reading 4 Step Guide To Creating A Facebook Content Strategy For Your Brand
Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season. Andrew Waber on September 20, 2017 What’s different about the holidays this year? If you’re a marketer, you need to know … Continue reading 3 behavioral stats for retailers to supercharge your holiday strategy
Bryan Caplan — September 20, 2017 — September 20, 2017 Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching video, and marketers using video grew their revenue 49 percent faster than non-video … Continue reading How to Create a Video Marketing Strategy with 5 Easy Steps
Louisa Smythe — September 15, 2017 — September 15, 2017 Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can dramatically increase your world-wide-web presence, … Continue reading How to Use SEO in Your Digital Marketing Strategy
Sandra Chung — September 14, 2017 — September 14, 2017 If content is king, then we could say that video content has officially claimed the throne in 2017. It’s hardly a secret that internet video consumption has seen enormous growth year after year. After all, video currently represents three-quarters of all internet traffic and Cisco … Continue reading 4 Reasons Why You Need a Video Marketing Strategy Right Now
