How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ Justin Freid on November 3, 2017 B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to … Continue reading Creating a B2B and B2C overlap strategy
Charles Nadler — November 2, 2017 Follow @charlieanadler — November 2, 2017 qimono / Pixabay If the mere thought of overhauling your marketing strategy gives you anxiety, I get it. It’s time-consuming. There’s a lot of hard work involved. And, of course, there’s always the risk that the new strategy will sink your business, decimate … Continue reading 4 Things to Consider When Changing Your Marketing Strategy
Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. Marcus Miller on November 2, 2017 SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two … Continue reading The four pillars of an effective SEO strategy
Kevin George — October 30, 2017 Follow @imkevin_monk — October 30, 2017 Thanksgiving. When we think about this amazing holiday, we think of festivity, family feasting, charity, and football. This is the ideal Thanksgiving tradition! But, with the advent of Black Friday and Cyber Monday, new Thanksgiving traditions have evolved, and these include shopping and … Continue reading Thanksgiving Email Inspirations to Gear Up Your Holiday Email Strategy
Robert Gilbreath — October 30, 2017 Follow @Adomatica — October 30, 2017 Anyone new to the world of ecommerce knows that starting your own online store feels more like running a 7-Eleven in Hopkinsville, Kan., than running a store in the ever-busy “Mall of America.” Driving adequate (and targeted) traffic to your own store and … Continue reading How a Multichannel Strategy Leads to Growth for Online Businesses
Eric Johnson — October 24, 2017 — October 24, 2017 The Death of the Commercial Free-Photos / Pixabay Twenty years ago, advertising was a lot more straightforward than it is today. It might not have been any easier, but it was definitely predictable. At the time, the best way to get your message out was … Continue reading Redefining Your Social Strategy: Commercials Vs. Conversations
Irene McConnell — October 23, 2017 — October 23, 2017 10 years ago you couldn’t use Google to find a coffee shop near you. Now you can say “Siri, is there a good coffee shop near me?” and you’ll get an intelligent list of cafes, curated according to precise user feedback and your tastes – … Continue reading Why You Need A Strong Personal Branding Strategy (Future-Proof Your Career)
Evelyn Timson — October 20, 2017 Follow @Aspect_FandV — October 20, 2017 In this blog post, I want to look at the thorny issue of budgeting in video marketing. This is often something we get asked about and keeping a handle on the growing demands of running developed video content campaigns across multiple platforms, is … Continue reading 4 Budgeting Basics in Video Marketing Strategy
David Crane — October 17, 2017 Follow @davidfcrane — October 17, 2017 jarmoluk / Pixabay Every marketer gets at least one email a week from a company offering X number of contacts from various job titles. This practice has accelerated due to the rise of account-based marketing (ABM), with vendors slinging lists of contacts from … Continue reading Buying Contact Lists: A Bad Demand Generation Strategy
Erika Montgomery — October 13, 2017 Follow @PublicityErika — October 13, 2017 Are you investing in digital marketing strategies? Keep these ones in mind. When you make your own website, you want to implement techniques that help to get it to the top of the search engines. At the same time, you want to integrate … Continue reading Best Ways to Create an Effective Digital Marketing Strategy
