Sara Larsen — March 13, 2020 The need for a strong, scalable and nimble business continuity plan is clearly evident today. Situations arise where last-minute cancellations have a drastic impact on businesses. But there is an alternative to cancellation: Innovative companies are leveraging video in their business continuity plans for both external and internal communications. … Continue reading Why Your Business Continuity Plan Needs Video
Kyle Crocco — February 19, 2020 “Any lack of creativity is simply a lack of curiosity.” — Erik Wahl, Artist and Bestselling Author of Unthink Creativity is your business advantage and your human advantage. Computer algorithms can do many things but being really creative isn’t one of them. So how can you increase your creativity … Continue reading 10 Ways to Increase Your Business Creativity According to the Experts
Sanya Taylor — February 19, 2020 When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. Knowing what your competitors are doing can help inform your firm’s next steps and arm you with a lot of great intel – information such as their target … Continue reading 5 Key Steps to Conducting a Competitive Analysis
Android users can receive RCS messaging now but it’s still an uncertain road ahead for marketers – and Apple isn’t the only problem holding us back. Henry Cazalet on January 8, 2020 Business rich communication services (RCS) messaging has been waiting for its turn in the spotlight for well over a decade now. The long-awaited … Continue reading Business RCS messaging: Will it ever be a workable solution for marketers?
Michael Hageloh — December 26, 2019 Follow @michaelhageloh For people who haven’t delved into Jobs’ and Jagger’s backgrounds, the similarities between these legends in their respective industries are pretty striking. I introduced the parallels between them in a recent blog post. You think of Steve Jobs and you automatically think of business innovation, right? You … Continue reading What Mick Jagger is to Music, Steve Jobs Was to Business
Chalmers Brown — November 29, 2019 When it comes to getting paid for your products or services, there are few options that top credit cards. That’s because accepting credit cards increases profitability, keeps you competitive, and are quick and easy to set-up. Credit cards are also the preferred payment method of customers. In fact, the … Continue reading 25 Mistakes Businesses Make When Starting to Accept Credit Cards