Google Ads is one of the most popular and reliable marketing networks available. With most people using Google as their search engine of choice, it’s easy to see why using Google Ads to reach those searchers is a great way to reach potential customers.
Google Ads is a bit different from traditional advertising models. Rather than shouting your message as loud as possible and hoping someone will hear, you pay for real results as your ad is only put in front of people when they are receptive to it.
Here are our top tips on how to be successful with Google Ads.
Define Your Goals and Objectives
How can Google Ads help you advance your business goals? It starts with knowing your objectives. You need to think strategically and focus on areas that are more likely to deliver a strong return on investment. Do you want to launch a new product? Liquidate any unsold items? Maximize sales on high-margin products?
Choose Effective Keywords
You need to clearly articulate your commercial offer through your ads. This means using the right keywords and content to get the most impressions. Here are some extra tips on how to choose the best keywords for your Google local service ads:
- Make a list of keywords associated with your product or service. Consider what words customers search for and see what the competition is using.
- Choose keywords for a specific crowd/target audience
- Choose broad keywords to reach a mainstream audience
- Group similar keywords into ad groups
- Choose an appropriate number of keywords, between ten to twenty in each group
Ensure the Structure of the AdWords Account is the Same as Your Website
You need prospects to have quick and seamless access to your products or you risk losing them to the competition. Make sure the destination page for the ad has a consistent style and tone to the ad itself.
Create Effective Ads
The ad is the first point of contact between you and prospects. Your ads should be relevant and encourage them to click through. Include some keywords in the tile of the ads and make the most of your space. Include a call-to-action in the ad and use ad extensions to include extra information about your company and services.
Post the Ad To the Right Place at the Right Time
Google Ads uses information about users’ habits, intentions, and profiles to determine the right keywords and the right time to display ads, but don’t forget about location. Local advertising is a great way to bring customers to a physical location. Google local service ads are highly effective.
Suppose you run a delivery company for fruits and vegetables and get most of your orders in the evening. AdWords lets you choose to have ads display mostly at night in a particular area. Broadcast your message to people who are the most likely to respond to it – when they are likely to respond positively.
Google AdWords lets you type in a target location and gives you an estimated audience size for that area. You can chose a country, a state, a county, a town, or a specific radius around a central location. Your ads are as local as you want them to be.
Calculate Your Return on Investment
Google AdWords makes it easy to calculate an expected return on investment for ad campaigns. The better the ROI, the more leeway you have to play with your budget and campaign. The question isn’t so much, “how much can you spend?” but “how do you want to spend it?” Studying the impact of your campaigns helps determine where you make the most money and the optimizations you need to take your campaign to the next level. Cost per click, click-rate, average basket, and conversion rate are determining factors for ROI.
Test the Ads
Create at least three separate ads and run them all with the same keywords and information. Broadcast the ads at the same time and place. Determine which ad is the most successful and gets the most sales. Keep the best ads up and tweak underperforming ads to keep your quality and click-through rates up and cost-per-click down.
Optimize Your Website
AdWords campaigns help you adjust and optimize your website for the best results. You need to observe and understand customer behavior to get the most out of your campaign. If you know how to comprehend and interpret data from Google Analytics and AdWords, you’ll know what potential customers are looking for and how to give it to them. This data helps you react quickly to any situation. Change the photos, try a different catchline, highlight reassuring elements — test everything and stick with what gives you the best results.
Choose the Right Location for Optimal Profits
Google AdWords lets you put ads in four places that appear at the top of search results. Tweak your bidding settings to secure the best position for your ads to encourage more click-throughs and generate higher ROI.
Maximize Your Turnover with Google Shopping
You can double your visibility by combining text ads on Google Search with Product Ads and Google Shopping campaigns. There’s no better way to boost your business than Google Shopping. Managed using AdWords, Shopping lets you undertake precise optimizations, such as adjusting bids for categories and excluding products from campaigns to save money.
Start your Google Shopping journey by opening the Google Merchant Center and connecting your product feed to Google AdWords. Broadcast your entire product range on the search engine. The result is visually compelling, showing people the right products with the right pictures at the right price.
There’s no overstating the importance of Google Ads in your marketing campaigns. However, you should know what you’re doing to get the most from it. Our top ten tips are sure to help you take your Google Ads campaigns to new levels for more sales and a greater return on investment.