4 Location Data Myths That Hold Back Your Marketing Strategy by Ryan Kanterman , Op-Ed Contributor, September 6, 2017 While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, like physical store visits, work much better to gauge success. Digital signals have a place … Continue reading 4 Location Data Myths That Hold Back Your Marketing Strategy
Tag Archives: Strategy
Marketing Strategy in 3 Simple Steps
Sourov De — September 6, 2017 — September 6, 2017 geralt / Pixabay Often colleagues will ask if they can grab a coffee to bounce their marketing strategy off of us. When we ask them what their marketing strategy is, we often get complicated explanations. Sometimes marketing strategy is even confused with marketing tactics. In … Continue reading Marketing Strategy in 3 Simple Steps
Martech enablement series: Part 5 — The team strategy
In Part 5 of a nine-part series, contributor Peter Ladka explains how to create overarching goals for your martech strategy that will provide insight and guidance for your martech team. Peter Ladka on September 6, 2017 Welcome to Part 5 of: “A Nine Part Practical Guide to Martech Enablement.” This is a progressive guide, … Continue reading Martech enablement series: Part 5 — The team strategy
Adjusting Your SEO Strategy for Voice Search
Garry Grant — August 28, 2017 Follow @seoinc — August 28, 2017 JuralMin / Pixabay When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “easel and ease … Continue reading Adjusting Your SEO Strategy for Voice Search
Integrate the Webinar into Business Communication and Marketing Strategy
Aashish Sharma — August 25, 2017 Follow @ineedseo — August 25, 2017 No more seminars on the other side of the world that require an enormous investment of time and money! Today, conferences are digitizing and with the webinar, organizing one has become easier than ever before. What Is The Webinar? The webinar is an … Continue reading Integrate the Webinar into Business Communication and Marketing Strategy
Why is it So Easy to Chase Bad Strategy Online?
Randy Milanovic — August 24, 2017 Follow @kayak360 — August 24, 2017 Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing … Continue reading Why is it So Easy to Chase Bad Strategy Online?
Increase Your Profits With This Customer Retention Strategy
Brooke B. Sellas — August 23, 2017 Follow @madSMscientist — August 23, 2017 Confession: Until recently, we didn’t have a customer retention strategy. I’m a small business owner with mostly word-of-mouth and repeat clients. Not having a plan for retaining clients is absolutely dumb (confession #2!). No matter where you are in the process of … Continue reading Increase Your Profits With This Customer Retention Strategy
Optimized store landing pages: An important part of local search strategy
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. Tony Edward on August 22, 2017 If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your … Continue reading Optimized store landing pages: An important part of local search strategy
How the Right Return Shipping Strategy Can Grow Your Business
Robert Gilbreath — August 18, 2017 Follow @Adomatica — August 18, 2017 JuralMin / Pixabay In the online shipping world, product returns can be an odious phrase. Returns are often associated with lost money, angry customers, and squandered time. Online retailers may shudder at the mere mention of returns, but it shouldn’t be this way. … Continue reading How the Right Return Shipping Strategy Can Grow Your Business
The AREA Method: When a Good Strategy Is Not Enough
Cheryl Strauss Einhorn — August 18, 2017 Follow @CherylEinhorn — August 18, 2017 Recently there’s a lot of evidence of high profile strategy failures, whether it’s the health care overhaul in Congress, the inability of the Organization of Petroleum Exporting Countries to bolster oil prices by cutting supplies, or disappointments from hot start-up initial public … Continue reading The AREA Method: When a Good Strategy Is Not Enough
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