Jessica Edmondson — January 15, 2018 Follow @ContentMktg2 — January 15, 2018 Upon identifying your referral sources, developing a recruitment strategy, creating a sales enablement plan and developing a plan to enable referral sources, it’s time to build a referral strategy for your incentive that drives more high-quality referrals. This portion of your referral strategy … Continue reading Referral Strategy: The 7 Factors of a Profitable Referral Incentive Strategy
Lee Frederiksen — January 12, 2018 Follow @hingemarketing — January 12, 2018 Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. M&As are especially popular in the professional services space with the growing wave … Continue reading Mergers and Acquisitions as Part of Your Growth Strategy
David Crane — January 8, 2018 Follow @davidfcrane— January 8, 2018 In 2017, CEB Insights reported that B2B brands that created a strong connection with their prospects experienced higher rates of consideration, purchase and willingness to pay a premium. This statement seems rather obvious. Yet, I’ve often witnessed firsthand how B2B marketers get so tied … Continue reading How to Objectively Review a Demand Generation Strategy
Kevin George — January 5, 2018 Follow @imkevin_monk — January 5, 2018 Happy 2018! As we move into the new year, it is time to think of new methods and strategies to plan your upcoming email marketing campaigns. Email has been a boon and will continue to be ubiquitous in the years to come. Email … Continue reading Email Marketing Statistics to Guide your Email Strategy in 2018
In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer’s eye, advertisers should start by looking at what customers are already responding to. Jacob Baadsgaard on January 5, 2018 Online advertising experts love to talk about the importance … Continue reading How to reverse-engineer your online advertising strategy
By Gennaro Cuofano January 4th, 2018 With the team at WordLift our mission is to democratise Semantic Technologies to make them accessible to anyone that has a website. In fact, today the big players that are taking advantage of those technologies gained an edge in the digital marketing space. Although the objective seems ambitious … Continue reading Semantic SEO 101: How to enhance your SEO strategy with Semantic Technologies
Chris Abraham — January 4, 2018 Follow @chrisabraham — January 4, 2018 pixelcreatures / Pixabay The only content links you can control are your own. One good way to do it is to make sure all your navigation is either textual or alt-text-labeled images. Flash is way dead. The better way is to remember way … Continue reading Add Self-Referential Links Into Your 2018 Search Engine Optimization Strategy
Jennifer Lux — December 30, 2017 — December 30, 2017 At the genesis of Google’s search engine algorithms, near the end of the 20th century, ranking signals were as simple as matching keywords and counting backlinks. Today, Google changes its search algorithm upwards of 600 times a year and rolls out at least one notable … Continue reading Are Keywords Dead? 10 Essential Ranking Factors to Include in Your SEO Strategy
Maddy Osman — December 29, 2017 Follow @MaddyOsman — December 29, 2017 mohamed_hassan / Pixabay The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. As the digital world is constantly changing, many marketers are wondering if their best move … Continue reading 5 Key Trends to Inform Your 2018 Digital Marketing Strategy
The Video Digital Strategy That Didn’t Work In 2017, And The Ones That Did by Laurie Sullivan @lauriesullivan, December 28, 2017 Social influencers sent search traffic to brand sites, new holidays were created to bring attention to marketplaces, brands and products, and long-tail keywords were bought up by some to take advantage of an old, … Continue reading The Video Digital Strategy That Didn’t Work In 2017, And The Ones That Did
