Broad match keyword suggestions will start surfacing in Recommendations Ginny Marvin on November 16, 2020 Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said … Continue reading Google Ads wants advertisers to give broad match another shot
John Lincoln September 10, 2020 Finding SEO keywords isn’t some mysticism you need to decode. According to BrightEdge Research, SEO tactics drive at least 1000% more traffic than social media — and there’s a reason for this. Once you know how to put all the available data into action, solidifying your content marketing plan is … Continue reading 5 Steps to Finding New SEO Keywords with Lightning Speed
Ray Manley — December 3, 2018 Follow @rbmanley — December 3, 2018 See what you think of this book title: What happens when a strong-willed woman and man try to make a relationship work during a time of social upheaval? I don’t know about you, but I think Margaret Mitchell’s title is better: Gone With … Continue reading Still a Slave to Keywords? Set Yourself Free!
Alex Andrade-Walz — October 19, 2018 Follow @alexmwalz — October 19, 2018 Ice cream. When someone types the words “ice cream” into Google, there isn’t an ice cream ball’s chance in an oven that any marketer or advertiser would truly know what that searcher is looking for. They could be looking for chocolate ice cream … Continue reading When Keyword Intent Is No Longer Enough
Erika Montgomery — September 28, 2018 Follow @PublicityErika — September 28, 2018 geralt / Pixabay If you want to succeed online, search engine optimization (SEO) can never be left out of your strategy. One indispensable way to make sure that your SEO campaign succeeds is doing content marketing on strategically-curated topics. These can be topics … Continue reading Low Search Volume Keywords: Should You Ignore Them Completely?
Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. Frederick Vallaeys on September 13, 2018 As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. … Continue reading How keyword match types work after the new close match variants change
‘Near Me’ Searches Don’t Need Keywords To Find Local Goods, Services by Laurie Sullivan , Staff Writer @lauriesullivan, August 27, 2018 About 69% of consumers use their smartphone to help them shop. Some 63% use the phone to research products, while 62% compare prices, 56% look for coupons or deals, 54% check for store hours, and … Continue reading ‘Near Me’ Searches Don’t Need Keywords To Find Local Goods, Services
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. Jessica Foster on May 9, 2018 Just when we thought the saying “Content is king” was gone for … Continue reading Beyond keywords: What really matters in SEO content
YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success by Laurie Sullivan @lauriesullivan, February 28, 2018 Can keywords in review and reaction videos on YouTube predict Oscar winners? The top two most-viewed Best Picture nominee trailers on YouTube also are the highest-earning among the nominees, according to recent reported estimates. Google released Oscars-themed data … Continue reading YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success
James Mathewson — February 16, 2018 — February 16, 2018 StartupStockPhotos / Pixabay A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, … Continue reading What is a Keyword Ontology?