Jessica Edmondson — December 26, 2017 Follow @ContentMktg2 — December 26, 2017 Now that you have identified your referral sources, developed your recruitment strategy and created a sales enablement plan, it’s time to create a referral strategy for enabling your referral sources with everything they need to make informed referrals of your target buyers. Once … Continue reading Referral Strategy: Create a Plan For Enabling Your Referral Sources
Shea Drake — December 19, 2017 — December 19, 2017 Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a business, the stat might not impress you much. … Continue reading Why A Social Media Strategy Is Critical to Your Business’s Success
Melissa Burns — December 18, 2017 Follow @Melissa_Burns — December 18, 2017 HR evolution through this decade is stunning; it transformed from a department in a company with the responsibility to recruit, train and manage employees to a complex system. This system is responsible for professionally advancing employees, helping bring their best work and maintaining … Continue reading How Digitization May Help to Improve Your HR Strategy
Robert C. Johnson — December 15, 2017 Follow @TeamSupportCEO — December 15, 2017 geralt / Pixabay Some businesses feel at least a step behind their customers when it comes to customer service. If this is you, don’t panic! You’re not alone and it wasn’t all that long ago when having customers send you emails about … Continue reading 4 Things to Consider When Planning Your 2018 Customer Service Strategy
Laura Patterson — December 12, 2017 Follow @LauraVEM — December 12, 2017 Strategy is fundamental to the success and sustainability of all organizations. It is about seizing opportunities and knowing which not to pursue, all while mitigating risk. Develop a Marketing strategy that stands the best chance of delivering on your current and FUTURE performance, … Continue reading Why Does Good Strategy Matter to the Bottom Line?
Angela Hausman, PhD — December 8, 2017 Follow @MarketingLetter — December 8, 2017 I love teaching bright, young college students for a number of reasons, but one is that I learn a lot from them. This week, students are finishing up presentations on the marketing plan they developed, which gave me great insights on … Continue reading Social Media is a Marketing Channel, Not a Strategy
The year 2017 may be winding down, but that doesn’t mean your marketing efforts should. Columnist Andrea Lehr discusses the benefits of repurposing content during these last few weeks of the year. Andrea Lehr on December 6, 2017 As we begin to close out the last few weeks of the year, and if you’ve … Continue reading Why your end-of-year marketing strategy should focus on repurposing and re-engagement
Learn from agency insiders on how best to craft your Twitter strategy. Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, … Continue reading Agency secrets for a great Twitter strategy
Renzo Costarella — November 29, 2017 — November 29, 2017 yourschantz / Pixabay Everyone likes to get paid. However, the majority of small business owners aren’t to keen on the actual invoicing process. So what does it really take to manage small business invoices? Why do so many have trouble with it? There’s no single … Continue reading A Simple Strategy to Manage Small Business Invoices
By Shane Barker November 27th, 2017 The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence have both shown that influencer marketing is best for more authentic content creation and storytelling for brands. This shows that it … Continue reading How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)
