Brands need to understand the incrementality of each click and then optimize their bids. Himanshu Jain on March 28, 2019 Unless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive growth Amazon has seen in the last decade. But … Continue reading Amazon advertising: Here’s how you can refine your strategy
Tag Archives: Strategy
Looking Forward: “Purpose Over Profit” Will Drive the Big Business Strategy Trends of the Next Decade
Jeanne Hardy — March 24, 2019 Follow @creativebizinc — March 24, 2019 geralt / Pixabay If there is one major theme that will drive business trends over the next decade, it is the idea that purpose should come before profit. In 2018, Larry Fink, of BlackRock fame, penned a controversial letter asking companies to “serve … Continue reading Looking Forward: “Purpose Over Profit” Will Drive the Big Business Strategy Trends of the Next Decade
What is a Social Media Strategy?
Aastha Sirohi — March 19, 2019 — March 19, 2019 A social media strategy is a detailed blueprint that answers the what, when, how, and why for all the content you post on your business’s social pages. Yes, social media strategy isn’t just about posting tweets and liking photos. There needs to be a well-thought-out … Continue reading What is a Social Media Strategy?
How to Create a Blogging Strategy for a SaaS Startup
Aubreigh Ulicki — March 18, 2019 — March 18, 2019 Is your SaaS startup looking to drive more traffic to its website? Establish itself as a thought leader in the industry? If so, marketing should play a significant role in your product-first SaaS company. Blogging is a great place to start. When was the last … Continue reading How to Create a Blogging Strategy for a SaaS Startup
The First Steps to Creating a True Cross-Channel Advertising Strategy
Maria Breaux — March 13, 2019 — March 13, 2019 Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your … Continue reading The First Steps to Creating a True Cross-Channel Advertising Strategy
Draw Them a Picture: 4 Benefits of Infographics for Your Digital Marketing Strategy
Hassan Mansoor — March 5, 2019 Follow @Hassan_Mansoor1 — March 5, 2019 FirmBee / Pixabay Heard the phrase “a picture speaks louder than 1,000 words?” 65% of the population agree that looking at a picture communicates more than words can. Safe to say that if you’re not using pictures in your digital marketing mix, you’re … Continue reading Draw Them a Picture: 4 Benefits of Infographics for Your Digital Marketing Strategy
6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives
Kristina Simonson — March 1, 2019 — March 1, 2019 As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the main points you need to know: Facebook offers … Continue reading 6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives
Planning for Personalization: Getting Your Strategy and Execution Right
Katie Sweet — March 1, 2019 Follow @misskatiehrdy — March 1, 2019 Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different. Personalization can have a tremendous impact … Continue reading Planning for Personalization: Getting Your Strategy and Execution Right
36 Marketing Stats to Help Your Marketing Strategy in 2019
Mandy Edwards — February 26, 2019 Follow @memktgservices — February 26, 2019 Stats and analytics are the backbone of any good marketing campaign. If you are not using these to plan and review your campaigns, now is the best time to start! Even if your marketing strategy is done, it does not hurt to always … Continue reading 36 Marketing Stats to Help Your Marketing Strategy in 2019
5 Ways to Sabotage Your Brand Strategy (Without Realizing It)
Josh Ritchie — February 19, 2019 — February 19, 2019 rawpixel / Pixabay We know firsthand how intimidating it can be to dive into a brand strategy. It’s why many brands tend to back burner it for years (ourselves included). But, inevitably, you hit a point where it’s clear you can’t move forward without it. … Continue reading 5 Ways to Sabotage Your Brand Strategy (Without Realizing It)
Random Posts on
Email Marketing Face-off: MAC vs. L’Oréal Paris
Amazon, one of the world’s largest employers, has called the National Labor Relations Board ‘unconstitutional’
AI Makes Search Relevance Critical
Vox Media’s new ad network connects advertisers to local media audiences
6 Ways to Be Better at Social Media
5 Ways to Improve Company Culture While Working Remotely
U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021
Why You Need Diversity [Infographic]
What Your About Page Should Say About Your Business
