Chris Christoff — April 23, 2019 Follow @chriscct7 — April 23, 2019 Business owners around the world have flocked to social media to increase conversions and build great customer experiences. When you look at the statistics, it’s not hard to figure out why. On Facebook alone, 78 percent of adults with Facebook accounts living in … Continue reading How to Drive Your Sales Funnel with Social Media Marketing
Zach Heller — March 21, 2019 Follow @zheller — March 21, 2019 Buttons are everywhere online, having replaced text links in most places as new technology has shifted consumers from clicking our mice to tapping our fingers. Buttons are the go-to link. And they are critical for marketers to get right. Why? Because buttons act … Continue reading How to Get People to Click on Your Buttons: A Crash Course
Kristina Simonson — March 1, 2019 — March 1, 2019 As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the main points you need to know: Facebook offers … Continue reading 6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives
Heather Steele — January 3, 2019 Follow @heathersteele03 — January 3, 2019 The elevator pitch: That short description of your company that you deliver in the time it takes to ride an elevator a few floors, that thing that should be so simple and just so… Isn’t. How many of us really feel like we … Continue reading How To Write an Elevator Pitch You’ll Actually Want to Share
Ingrid Catlin — November 21, 2018 Follow @blueingy — November 21, 2018 Before launching the next promotion in your channel incentive program, you’re going to want to establish clear objectives so you can gauge its level of success. If you try to implement your systems without making clear to all parties what you’re trying to … Continue reading What Are You Expecting From Your Next Channel Incentive Promotion?
Debbie Qaqish — October 17, 2018 — October 17, 2018 If you ask B-to-B marketers to describe their primary focus, 90% of them will say it is net new acquisition. Marketers spend the majority of their time, money and efforts marketing to and engaging prospects. If this is the charter of marketing, this is fine, … Continue reading Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?
Aligning sales, marketing, and service If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there … Continue reading From funnel to flywheel
Brad Smith — December 6, 2016 Follow @bsmarketer— December 6, 2016 Anton recently talked about funnels. Specifically, the highest converting sales funnel he uses to grow audiences, product sales, and businesses. They’re straightforward and easy to understand once you see the setup. Except… who do you target? How do you get people into these funnels … Continue reading How To Fill Your Funnels With A Profitable Audience
John Lincoln — November 14, 2016 Follow @johnelincoln— November 14, 2016 Looking for some great new ideas that will bring people in your target market to your website? Try online advertising. But not just any type of online advertising. It’s too often the case that digital marketers play a “shoot in the dark” game when … Continue reading Warning: These Online Ad Hacks Will Send A Stampede To Your Sales Funnel!
by Brian Basilico Follow @bbasilicoAugust 14, 2016 Funnel Ball Image Compliments of PD Play Do you guys remember funnel ball? Funnel ball is a game that is played at a park or playground. You throw a ball up into a basket-like thing and there is a funnel that the ball comes through and you get … Continue reading How to Make Sales Funnels As Easy As A Playground Game