Category Archives: Sales Funnel

If it’s not a sales funnel, what is it?

The idea of the sales funnel is almost too familiar to give up. But the funnel is looking a lot different these days. William Terdoslavich on May 5, 2023 See something — like something — want something — buy something. That’s how people shop. Marketers know this as “the sales funnel”. The concept has different … Continue reading If it’s not a sales funnel, what is it? →

The Forecast and Pipeline Are Different

Sales Funnel

Dave Brock July 22, 2021 I get into a lot of conversations about forecasts and pipelines. Sometimes, people tend to use these terms interchangeably. They are related concepts, but very different. The single question we answer in assessing the pipeline is, “Are we pursuing enough high quality/qualified opportunities to achieve our goals?” To answer this … Continue reading The Forecast and Pipeline Are Different →

How to Build Your First Sales Funnel

Sales Funnel

Thomas Griffin July 3, 2021 Although it’s essential for every business to have a website, a static website isn’t enough to help your business survive. It’s critical to think in a different way. When creating your online presence, you need to approach it from the point of view of creating a sales funnel. A website … Continue reading How to Build Your First Sales Funnel →

Optimize for Branded Search to Create a More Effective Sales Funnel

Sales Funnel

Ann Smarty March 31, 2021 Ranking for those competitive keywords and optimizing your landing pages for conversions is undoubtedly an effective way to grow your traffic and increase sales. But what if I told you there’s something other than your site you should be optimizing that so many marketers miss? One of the most powerful … Continue reading Optimize for Branded Search to Create a More Effective Sales Funnel →

Combining All Your Funnel Data into One Sheet

Sales Funnel

Olga Rusnak December 7, 2020 Like many young SaaS startups, we had no shortage of marketing and sales data, but it wasn’t easy to comprehend. The information was there, but it was scattered all over the place. Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and … Continue reading Combining All Your Funnel Data into One Sheet →

5 Steps to Executing a Holistic Full-Funnel Strategy

Sales Funnel

Melysa Chong July 15, 2020 Now more than ever, marketers must be strategic and agile to keep up with the changes in consumer behaviour. Whether you are selling a product or a service that has a long or short sales cycle, having a holistic marketing plan is important for any campaign to be successful. Planning … Continue reading 5 Steps to Executing a Holistic Full-Funnel Strategy →

4 Ways an Application Funnel Helps You Find Better Customers

Sales Funnel

Syed Balkhi June 24, 2020 Most companies are always looking for new leads that they can convert into customers. After all, just a 1% increase in customer acquisition numbers turns into a 3.2% increase in revenue. Instead of trying to find new leads, why not focus on increasing the quality of the leads you get? … Continue reading 4 Ways an Application Funnel Helps You Find Better Customers →

3 Massive Ways the COVID-19 Has Flipped the Marketing Funnel for SMBs

Sales Funnel

Archita Sharma — June 6, 2020 The Covid-19 pandemic continues to be a global threat. Every industry is feeling the wrath of this pandemic as the global economy goes downhill. Yet, this pandemic is shaping a new reality for businesses, especially SaaS-based Small and Medium Businesses (SMBs). The simplest reason is – consumer behaviour is … Continue reading 3 Massive Ways the COVID-19 Has Flipped the Marketing Funnel for SMBs →

How to Create a Demand Funnel (for 44X Revenue)

Sales Funnel

Tyler Durman — May 2, 2020 You know that feeling in the pit of your stomach when you get a calendar invite for an all-hands meeting—with no warning or context? I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. My initial … Continue reading How to Create a Demand Funnel (for 44X Revenue) →

Building top-funnel content to influence bottom-funnel pages (with real example)

Sales Funnel

Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals. Andrew Dennis on March 10, 2020 Wouldn’t it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince … Continue reading Building top-funnel content to influence bottom-funnel pages (with real example) →