Category Archives: Sales Funnel

How to Set up an Email Sequence to Move Customers Through Your Sales Funnel

Michael Ugino — June 11, 2019 — June 11, 2019 Have you been in a situation where you’re scoring lots of new leads and growing your email list like crazy? It’s an amazing feeling, but were you shocked when these leads didn’t turn into more sales — especially after you sent all of those promotional … Continue reading How to Set up an Email Sequence to Move Customers Through Your Sales Funnel

Reimagining the marketing funnel for the disrupted customer experience

To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route. Luca Tagliaferro on May 21, 2019 Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where the company didn’t take into account … Continue reading Reimagining the marketing funnel for the disrupted customer experience

Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud

Digital ad fraud in the U.S. is worth more than $7 billion annually, according to third party estimates. Greg Sterling on May 17, 2019 In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where ads were served on sites that had fraudulent or invalid … Continue reading Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud

How to Drive Your Sales Funnel with Social Media Marketing

Chris Christoff — April 23, 2019 Follow @chriscct7 — April 23, 2019 Business owners around the world have flocked to social media to increase conversions and build great customer experiences. When you look at the statistics, it’s not hard to figure out why. On Facebook alone, 78 percent of adults with Facebook accounts living in … Continue reading How to Drive Your Sales Funnel with Social Media Marketing

How to Get People to Click on Your Buttons: A Crash Course

Zach Heller — March 21, 2019 Follow @zheller — March 21, 2019 Buttons are everywhere online, having replaced text links in most places as new technology has shifted consumers from clicking our mice to tapping our fingers. Buttons are the go-to link. And they are critical for marketers to get right. Why? Because buttons act … Continue reading How to Get People to Click on Your Buttons: A Crash Course

6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives

Kristina Simonson — March 1, 2019 — March 1, 2019 As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the main points you need to know: Facebook offers … Continue reading 6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives

What Are You Expecting From Your Next Channel Incentive Promotion?

Ingrid Catlin — November 21, 2018 Follow @blueingy — November 21, 2018 Before launching the next promotion in your channel incentive program, you’re going to want to establish clear objectives so you can gauge its level of success. If you try to implement your systems without making clear to all parties what you’re trying to … Continue reading What Are You Expecting From Your Next Channel Incentive Promotion?