Category Archives: Sales Funnel

3 Massive Ways the COVID-19 Has Flipped the Marketing Funnel for SMBs

Archita Sharma — June 6, 2020 The Covid-19 pandemic continues to be a global threat. Every industry is feeling the wrath of this pandemic as the global economy goes downhill. Yet, this pandemic is shaping a new reality for businesses, especially SaaS-based Small and Medium Businesses (SMBs). The simplest reason is – consumer behaviour is … Continue reading 3 Massive Ways the COVID-19 Has Flipped the Marketing Funnel for SMBs

Building top-funnel content to influence bottom-funnel pages (with real example)

Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals. Andrew Dennis on March 10, 2020 Wouldn’t it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince … Continue reading Building top-funnel content to influence bottom-funnel pages (with real example)

How to Set up an Email Sequence to Move Customers Through Your Sales Funnel

Michael Ugino — June 11, 2019 — June 11, 2019 Have you been in a situation where you’re scoring lots of new leads and growing your email list like crazy? It’s an amazing feeling, but were you shocked when these leads didn’t turn into more sales — especially after you sent all of those promotional … Continue reading How to Set up an Email Sequence to Move Customers Through Your Sales Funnel

Reimagining the marketing funnel for the disrupted customer experience

To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route. Luca Tagliaferro on May 21, 2019 Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where the company didn’t take into account … Continue reading Reimagining the marketing funnel for the disrupted customer experience

Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud

Digital ad fraud in the U.S. is worth more than $7 billion annually, according to third party estimates. Greg Sterling on May 17, 2019 In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where ads were served on sites that had fraudulent or invalid … Continue reading Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud

How to Drive Your Sales Funnel with Social Media Marketing

Chris Christoff — April 23, 2019 Follow @chriscct7 — April 23, 2019 Business owners around the world have flocked to social media to increase conversions and build great customer experiences. When you look at the statistics, it’s not hard to figure out why. On Facebook alone, 78 percent of adults with Facebook accounts living in … Continue reading How to Drive Your Sales Funnel with Social Media Marketing

How to Get People to Click on Your Buttons: A Crash Course

Zach Heller — March 21, 2019 Follow @zheller — March 21, 2019 Buttons are everywhere online, having replaced text links in most places as new technology has shifted consumers from clicking our mice to tapping our fingers. Buttons are the go-to link. And they are critical for marketers to get right. Why? Because buttons act … Continue reading How to Get People to Click on Your Buttons: A Crash Course