Stephanie Hurd — February 12, 2019 — February 12, 2019 Computers, Printers, Phone Systems, Oh My! You know your business depends on technology for day-to-day operations, but do you know the impact it has on things like employee retention, customer experience, and overall growth potential? Do you know how much you stand to lose if … Continue reading Put Your IT Systems to Work with a Business Technology Strategy
‘We’ve taken targeting too far in terms of effectiveness and ethics,’ says the CEO of the non-profit research org. Robin Kurzer on February 5, 2019 At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not … Continue reading Why ARF thinks marketers should reconsider their personalization strategy
Aastha Sirohi — January 29, 2019 — January 29, 2019 Email marketing has proven to be one of the most effective ways to reach out to people, get noticed, and make people take desired actions. Yes, email marketing is here to stay, and if you haven’t already started using it — get on with it! … Continue reading How to Use 2019 Trends to Build Your Email Marketing Strategy
Chris London — January 28, 2019 Follow @Pixel_Pro — January 28, 2019 Which is Better: Daily Blogging or Evergreen Content for Your Blog Content Strategy? Is your content strategy falling short? Perhaps you’re pursuing the wrong strategy, here’s your guide to creating lasting content. While daily blogging may be essential to keep your audience interested, … Continue reading Choosing Your Blog Content Strategy to Create Lasting Content
Rose Morabito — January 21, 2019 — January 21, 2019 Video is a huge part of our customer journey here at Brightcove. From nurture emails to product pages, we leverage video content across a wide variety of channels. By doing so, we give prospects and current customers deeper, more personalized insight into our suite of … Continue reading How to Incorporate Video Into Your Sales Strategy
Noah Fleming — January 20, 2019 — January 20, 2019 You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason — someone paid the popular search for it. Taking advantage of these types of ads may be useful for … Continue reading Google Ads – Should I Incorporate Them in My Marketing Strategy?
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. Danielle Savin on January 18, 2019 In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — … Continue reading 4 building blocks to help your brand’s SEO strategy succeed
Kelly MicKey — January 10, 2019 — January 10, 2019 A wave of digital technology is transforming industry after industry, and professional services are no exception to this trend. Potential clients now have new ways to learn about and vet potential service providers. This change is forcing firms to rethink their digital marketing strategies if … Continue reading Digital Marketing Strategy for Professional Services
Jared Ronski — January 9, 2019 Follow @jaredronski — January 9, 2019 With the New Year behind us and a new year in front of us, it’s time to look at ways to improve the ecommerce experience for consumers. If 2018 taught us anything, it’s that mobile and omnichannel are table stakes for merchants looking … Continue reading New Year, New Ecommerce Strategy
JJ Tyson — January 7, 2019 — January 7, 2019 Happy New Year! It’s officially 2019, and there’s never been a better time to be in eCommerce. Sales across our industry continue to steadily increase, and it looks like another banner year for online retail. That being said, every eCommerce company faces challenges this year. … Continue reading New Year, New Strategy!
