Tag Archives: Strategy

Keywords & Your Digital Marketing Strategy: What Do You Need to Know?

Emily Sidley — April 22, 2019 Follow @EmilySidleyPR — April 22, 2019 One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick and mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from … Continue reading Keywords & Your Digital Marketing Strategy: What Do You Need to Know? →

Using technology to plan an effective people-based audience activation strategy

A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of consumers. Marc Rossen on April 9, 2019 As the marketing world has grown increasingly “digital-first,” data has become more pervasive, and as it surges in scale, marketers find it more difficult to ascertain … Continue reading Using technology to plan an effective people-based audience activation strategy →

Why You Need to Include Email in Your Omnichannel Strategy

Ross Sibbald — April 2, 2019 Follow @https://www.twitter.com/rosssibbald — April 2, 2019 Digital communication has become the most commonly used and relevant form of communicating today. Instant gratification is now the norm and our smartphones are never far from our sides. As a marketer, you have to go the extra mile to capture your customer’s … Continue reading Why You Need to Include Email in Your Omnichannel Strategy →

Speech Analytics: Don’t Forget About Voice in Your Digital Enablement Strategy

Omer Minkara — March 29, 2019 Follow @omer_aberdeen — March 29, 2019 Digital enablement is almost everywhere. Nearly all recent conversations I have with customer experience (CX) executives across companies of all sizes and industries involve how they currently use digital channels (e.g., social media, video and messaging), or plan to use them to meet … Continue reading Speech Analytics: Don’t Forget About Voice in Your Digital Enablement Strategy →