Rules-based automation is reaching its limits, making DAM a critical source of context for AI-powered content workflows. By Constantine von Hoffman Published on June 26, 2026 For years, marketers treated automation as the answer to growing content demands. Build enough rules into your workflows, and the system could handle the rest. AI is … Continue reading Why AI is making DAM more important than ever
Predictive models and real-time signals are replacing static scoring, helping sales focus on leads most likely to convert. By MarTechBot Published on June 8, 2026 • In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading How AI is turning lead scoring into a decision engine
May 01, 2026 Why most AI pilots fail to scale BY Jason Salzetti AI experiments are usually simple to launch and often produce promising results in controlled settings. But translating those successes into scaled, enterprise-wide impact can be much harder. As Chair and CEO of Deloitte Consulting LLP, I have counseled many senior leaders on AI … Continue reading Why most AI pilots fail to scale
AI at scale succeeds when teams are ready first. Build curiosity, clarify roles and redesign workflows before expanding technology. Talisha Padgett on August 14, 2025 The value is real, the hype is louder, but progress has been slower than most admit. Unlike martech tools that enhance a task or function, AI at scale reshapes … Continue reading Scaling AI starts with people, not technology
Causal AI adapts in real time, learning from every shift. Here’s why it outperforms static models when the market won’t sit still. Mark Stouse on July 8, 2025 Marketers have long been trained to think in linear terms. Historical data goes in; forecasts come out. Marketers are trained to think in linear terms. Historical … Continue reading Why causal AI works when other forecasting models fail
AI Slop and the Rise of Slop Culture Amelie Boucher Jun 3, 2025 In the era of mass automation and algorithmic creativity, a new digital phenomenon is emerging—and it’s not exactly flattering. It’s called AI slop, and it’s feeding into a broader movement often referred to as slop culture. But what does that mean, and … Continue reading AI Slop and the Rise of Slop Culture
May 20, 2025 AI advances may threaten women’s jobs more than men’s BY Sarah Bregel Women may be at a heightened risk for being edged out of their job (or having their duties change) due to AI. According to a new study, jobs disproportionately done by women, especially in higher income countries, are more steadily becoming … Continue reading AI advances may threaten women’s jobs more than men’s
AI alone won’t transform your company — your people will. Learn how to lead mindset shifts and build trust to drive real AI transformation. Talisha Padgett on May 15, 2025 Many companies are trying to implement AI transformation — but most stall because the focus is on technology, not of people. Successful transformation requires … Continue reading If your teams aren’t ready for AI, then your tools won’t matter
How AI Is Changing the Way We Get Things Done Wisam Abdulaziz May 5, 2025 The way we interact with computers to complete tasks has evolved dramatically. We’ve moved from writing complex code, to clicking with a mouse, to using built-in tools inside software. Yet even with all this progress, … Continue reading How AI Is Changing the Way We Get Things Done
May 01, 2025 Why AI companies keep raising the specter of sentience The generative AI revolution has seen more leaps forward than missteps—but one clear stumble was the sycophantic smothering of OpenAI’s 4o large language model (LLM), which the ChatGPT maker eventually had to withdraw after users began worrying it was too unfailingly flattering. The … Continue reading Why AI companies keep raising the specter of sentience
