Marketing has an AI skills shortage. The only way to solve it is upskilling the people you already have. Here’s what it can take to do that. Constantine von Hoffman on March 6, 2024 There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. This isn’t … Continue reading Yomi Tejumola: Looking forward with AI
Category Archives: AI Development
CEO of Deloitte Consulting: Workers aren’t as scared of AI as you might think
March 10, 2024 CEO of Deloitte Consulting: Workers aren’t as scared of AI as you might think ‘Fast Company’ spoke with Dan Helfrich, CEO of Deloitte Consulting, about worker sentiment around AI, worker surveillance, and how we can all adapt in the age of AI. BY STEPHANIE VOZZA Whether you turn on the … Continue reading CEO of Deloitte Consulting: Workers aren’t as scared of AI as you might think
Klaviyo launches Klaviyo AI
The marketing automation platform introduces new AI-powered segmentation, email and SMS tools for experiences across channels. Chris Wood on February 27, 2024 Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to … Continue reading Klaviyo launches Klaviyo AI
Why AI will have the faults of human intelligence (DD)
Despite impressive gains, AI tools remain narrow and flawed — an “artificial human intelligence” with enduring human limitations. Scott Gillum on February 15, 2024 Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive … Continue reading Why AI will have the faults of human intelligence (DD)
Who makes money when AI reads the internet for us?
Who makes money when AI reads the internet for us? A new Arc browser feature summarizes search results on a single web page and creates on its own, cheating websites. Pranav Dixit Fri, Feb 9, 2024 Arc Search Last week, The Browser Company, a startup that makes the Arc web browser, released a slick … Continue reading Who makes money when AI reads the internet for us?
Why integrations will be critical to AI in 2024
When everyone has access to AI, the competitive advantage comes from whether you can use it more strategically. Ali Schwanke on February 7, 2024 Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI … Continue reading Why integrations will be critical to AI in 2024
Paul Roetzer: Looking forward with AI
Here’s what individual marketers need to be doing to increase their value in the age of AI. Also, a few things to keep us all up at night. Constantine von Hoffman on January 26, 2024 As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as … Continue reading Paul Roetzer: Looking forward with AI
Pega launches new AI buddy
GenAI Knowledge Buddy aims to pull together content from siloes across the enterprise using ordinary language prompts. Kim Davis on January 24, 2024 Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. … Continue reading Pega launches new AI buddy
Jay Mandel: Looking forward with AI
By all means use AI in your marketing. Use it a lot. But don’t let it take the wheel. Kim Davis on January 18, 2024 Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. “I was about to turn 40 and I didn’t believe that corporate America could give … Continue reading Jay Mandel: Looking forward with AI
Chris Penn: Looking forward with AI
The co-founder of TrustInsights says improved multimodal generation and new architectures that will deliver better output are coming soon. Constantine von Hoffman on January 8, 2024 Everyone is talking about AI, but what does the future hold? In a series of interviews we examine unexpected perspectives on the space. One of the biggest questions in … Continue reading Chris Penn: Looking forward with AI
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