Heidi SchmidtFebruary 17, 2015 All the self-proclaimed social media junkies raise your hands. All of the social media skeptics, keep reading. Here’s the thing about social media, you can tap into a huge audience – between Facebook, Twitter, LinkedIn, Slideshare, and all those other platforms that seem to pop up on a daily basis – … Continue reading How to Develop a Winning Social Media Strategy
Govind AgarwalFebruary 13, 2015 Consumers are using the internet more than ever to shop for all kinds of products and services and to gain more knowledge about a subject. You need to design strategies to move your website to top of the search engine list. By researching keywords you become aware of the customers’ needs … Continue reading 5 Essential Ways To Leverage Long Tail SEO Strategy
After noting a lack of standardized content strategy documents, columnist Jonathan Blank has created his own. Feel free to use and modify to suit your own business! Jonathan Blank on February 5, 2015 Over the last six months, I’ve seen no less than ten different structures for content strategy documents – and that’s just from talking to … Continue reading A Fill-In-The Blank Content Strategy Document
Dave ChaffeyFebruary 4, 2015 A digital marketing strategy is an absolute given for any company trying to market itself online – right? That’s certainly the impression you’d get from reading most digital marketing blogs, where the question of whether you should have a digital marketing strategy has long ago been eclipsed by how to develop … Continue reading 5 Reasons Why You Should Have A Digital Marketing Strategy
Rachel SerpaFebruary 3, 2015 So, you’ve built an amazing website or mobile app, complete with the latest and greatest CSS styling, recommendation engines and social plugins. There’s only one problem: your site is getting tons of traffic, but no one is registering or logging in. A clear, comprehensive understanding of consumer identity is becoming increasingly … Continue reading 3 Reasons Why Your User Acquisition Strategy Is Failing
Eric DoucetFebruary 3, 2015 You’ve heard about the term “viral video.” These videos are spread super fast all over the world. There have been cases when one video was seen by millions of people in less than 24 hours (which is pretty darn crazy when you think about it). This is something that can be … Continue reading The Importance Of Video Marketing As Part Of A General Marketing Strategy
Charlie DhanakFebruary 3, 2015 You have an online an shop, a pretty nifty design and of course a great product, but for some reason you’re not seeing the E-commerce conversion you thought you would when you went live. You spend countless sleepless nights racking your brain for that magic moment, that moment of clarity when … Continue reading Your E-commerce Marketing Strategy in Just 6 Simple Steps!
Kris SpisakJanuary 30, 2015 The meaning of a successful website has evolved over the years. Today, it means having well-written code, an appealing visual experience, and content that truly connects with its intended audience. Being present is not enough to build a powerful online presence; therefore, businesses of every size need to make sure their … Continue reading Today’s Essential Web Strategy: The Total Integration Of Development, Design, And Content
Business.comJanuary 25, 2015 Yes, Bing! You really need to take Bing SEO more seriously this year. Here are 5 biggest reasons why I think you need Bing in Your SEO strategy: 1. Bing Is Getting Bigger The Big Bing Theory has come to fruition! With Mozilla making Yahoo its default search engine on Firefox browser, … Continue reading Why You Should Consider Bing in Your SEO Strategy
Ian HendersonJanuary 21, 2015 All around the world, millions of people are watching videos about everything from cats to cars, marketing to machines, so it makes sense that marketers are clamoring to be part of the video frenzy in 2015. There’s been a lot of talk about how to create a YouTube video strategy that … Continue reading Lights, Camera, Global! How to Create an International YouTube Strategy
