Larisa BedgoodFebruary 23, 2015 Most consumers shop across multiple channels – in fact, a whopping 72% want to connect and engage with brands through digital channels. Most businesses have made or are beginning to make the transition to better engage today’s digital consumers. Offline must be integrated with online methods, consumer data must be collected … Continue reading 5 Compelling Reasons To Ramp Up Your Digital Marketing Strategy
Patti BlackstaffeFebruary 23, 2015 We are always on, I mean ALWAYS. With all of our mobile devices, computers, cell phones and smart technology, it is easy to get distracted. If you are honest with yourself, you might look back on a work day or two and agree that you relate to A.D.D. (Attention Deficit Disorder) … Continue reading Productivity Tips From Your People Strategy Coach
Rick LepsingerFebruary 21, 2015 Does your team experience high levels of stress and frustration in the quest to get things done? Executing your strategic plan doesn’t have to be this hard. If it is, your team is most likely finding itself stalled by one of these three roadblocks. These hurdles aren’t always obvious, but you … Continue reading Strategy Execution: 3 Roadblocks to Getting Things Done in 2015
Peter TrapassoFebruary 21, 2015 With over 300 million active users and counting, it is vital that you have a great Instagram strategy for your business. Collectively they have posted over 30 billion photos and leave 2.5 billion likes each day. Instagram users are also 58 times more likely to like, comment on or share a … Continue reading How To Build A Great Instagram Strategy (Infographic)
Gaurav AgarwalFebruary 21, 2015 Is your B2C brand planning on launching an ecommerce store? Or do you already have one, but aren’t seeing the expected performance. Read on for an awesome online tool to boost your strategy and kick start sales! The first thing that you need to do is set out your Online Marketing … Continue reading Understand Customer Buying Behaviour in Retailing & Plan Digital Marketing Strategy
Julia TamamiFebruary 20, 2015 Consumers have changed the way they like to view advertisements. The time is gone when print media – newspapers, magazines, telegraphs, and the like – was the golden-haired child of marketing. Instead of sitting in front of the TV for hours, shoppers are now online watching movies, TV shows, and a … Continue reading 13 Simple Tips to Help You Draft a Winning Video Marketing Strategy
Thomas StocksFebruary 19, 2015 In the first few months of the year, there is a whole host of SEO strategy blogs, insights and predictions, and like the title suggests, this is another one. Although, before you decide to click away, this one will look at why you should get out of old habits and start … Continue reading Yet Another SEO Strategy Blog
Miranda PaquetFebruary 18, 2015 If you’ve been on the fence about using video for your small business, now is the perfect time to take the plunge. The power of video marketing is no longer easy to overlook. Businesses that use video are providing their audience with an easy way to consume information and show off … Continue reading 9 Ideas for Adding Video to Your Email Marketing Strategy
Tough Mudder Inc. CMO Jerome Hiquet says his brand relies on video marketing to convey experiences that pictures simply cannot capture. Amy Gesenhues on February 18, 2015 As CMO of Tough Mudder Inc., Jerome Hiquet knows firsthand how powerful a video can be when you’re leading the charge to recruit participants for one of world’s … Continue reading A CMO’s View: The Down And Dirty Details On Tough Mudder’s Video Marketing Strategy
Francis TrappFebruary 17, 2015 We’re just barely into the new year and most brands are off to the races employing the latest trends in consumer marketing. Still at the top of the trend list is social media. Brands know they need it; but yet and still, many aren’t entirely sure how to improve as competition … Continue reading Revive Your Brand’s Instagram Strategy in 4 Simple Steps
