Ryan PinkhamJanuary 21, 2015 If you’re on Facebook, you may have noticed a growing number of videos showing up in your News Feed. You’re not alone. According to Facebook, The amount of video from people and brands in the News Feed has gone up 3.6 times in the last year. In the US, the … Continue reading How to Add Video to Your Facebook Marketing Strategy
Martha SpelmanJanuary 19, 2015 If you’re doing business the way you’ve always done it, you may be, in fact, putting yourself out of business. Periodically, it could be beneficial to take a look at the products or services you offer, the way you handle operations, how you market your business…and see if it might be … Continue reading Risky Business: Strategy For Success
Marisa SmithJanuary 19, 2015 Did you have a good holiday? Got some well-deserved rest and relaxation with your family and friends? Managed to break your email and texting addiction for a few days? Well, it’s time to shake off the “Egg Nog Fog” and get back in the swing of things! The best way to start … Continue reading 14 Tips for Developing Your 2015 Sales and Marketing Strategy
Dave BrockJanuary 17, 2015 Too often, I meet sales people who are uncomfortable with challenging their customers. Whether it’s out of politeness (the customer is always right), or not wanting to “rock the boat” with the customer, they are non-committal. They believe they are taking a safe middle path. Not challenging the customer. Not probing … Continue reading Neutral Is Not A Strategy
Jamie MacDonaldJanuary 15, 2015 So what is Strategy? There are many textbook definitions for a Strategic Plan, but in basic terms it could be described as: A high level roadmap for the business A “compass” for the business vision and direction A platform for communicating the vision, mission and goals for the business The following … Continue reading 6 Steps to Strategy Using Mind Mapping
VerticalResponseJanuary 14, 2015 Email marketing continues to reign supreme when it comes to reaching consumers. When compared to Facebook and Twitter marketing, it’s nearly 40 times more useful for acquiring customers. To help refresh your email marketing strategy this year, we’ve outlined four tips to make sure you’re on the right track. 1. Make emails mobile … Continue reading 4 Tips to Refresh Your Email Marketing Strategy
Mickie E KennedyJanuary 14, 2015 We all sit around and try to figure out Google’s algorithm (don’t we?), but there are more productive ways to optimize your SEO on search engines. You’ve no doubt already written several blog posts and fixed up your website to include the appropriate buzzwords to get users’ attention. But what … Continue reading Press Releases Should be Part of Your SEO Strategy
Brent PohlmanJanuary 10, 2015 …focus on RELATIONSHIP MARKETING to be successful in 2015. I have come full circle on this topic. Client service will be coming back in a huge way. I am not alone in this thinking. Some great people out there like Peter Shankman are promoting this in a huge way. Want more, … Continue reading Your Marketing Strategy Must Have This
Dave SchneiderJanuary 10, 2015 Traffic – it’s what everyone wants, and few people know how to get. I get a question every so often and it usually goes like this: What will you primarily be focusing on in 2015 to help build your blog? Although I blog less and less about content marketing, I’ve discussed … Continue reading My Secret Traffic Generation Strategy For 2015
Amber KemmisJanuary 6, 2015 Assuming your customers find you exactly when they are about to purchase is not only ignorant, it is also hurting your ability to grow leads and customers. Although variable from company to company, all customers take a journey when making a purchase. Today, this journey often involves the use of search engines. … Continue reading How to Align Your SEO Strategy & Buyer Journey
